Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$170K - $200K *

Drive portfolio strategy and execution by transforming market needs into profitable offers. Collaborate across teams to ensure alignment and operational readiness, enhancing sales confidence and optim...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Transform frontline manager development by leading strategic programs that enhance coaching, deal inspection, and pipeline management. Collaborate cross-functionally to drive consistent team performan...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$126K - $188K *

Transform your career by leading strategic product planning and managing complex investment solutions. Collaborate with stakeholders to define product vision, oversee project delivery, and drive innov...

Missouri, USRemote

Today

  •   11 - 15 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the marketing strategy for our Entertainment and Commercial team, managing projects from conception to execution. Collaborate with cross-functional teams to create impactful sales materials, supp...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$214K - $220K *

Join a team that's redefining hardware design for high-performance systems. Lead innovative projects from concept to production, collaborating with top-tier partners to ensure reliability and manufact...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$329K - $445K *

Lead the charge in driving revenue growth and market expansion by developing high-performing sales teams, executing strategic initiatives, and fostering executive relationships across the Potomac Regi...

RemoteRemote

4 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$95K - $115K *

Champion the successful delivery of customer projects through all phases, ensuring alignment with business goals by coordinating teams and resources while managing risks and transacting key communicat...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$77K - $94K *

Engage with clients by managing media services, developing integrated strategies, and ensuring campaign success. Collaborate with teams to drive innovative solutions and mentor junior members while ma...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$79K - $120K *

Partner with us to enhance sales efficiency by owning project-level workstreams, streamlining processes, and utilizing data analytics to empower our Enterprise Account Executives to focus on customer...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $128K *

Shape the future of sales operations by collaborating with senior leaders to optimize processes, streamline workflows, and enhance efficiency for Enterprise Account Executives, driving impactful chang...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Join a team that's redefining B2B product design by optimizing user experiences across diverse workflows, integrating AI-powered features, and creating impactful solutions for multiple user types. You...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $105K *

Help us drive product strategy and delivery for our commerce and payments tech stack. Collaborate with cross-functional teams to enhance user experience, revenue growth, and satisfaction through effec...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$125K - $300K *

Drive growth by owning inbound leads from qualification to close, leveraging your technical expertise to convert product-qualified opportunities into successful sales. Join a dynamic team and make a s...

San Francisco, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by leading complex engineering initiatives across Microsoft 365 collaboration services, ensuring secure, reliable solutions while mentoring engineers and enhancing platform health thr...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $159K *

Drive impactful partnerships across entertainment and culture to enhance brand visibility and consumer engagement. Collaborate with diverse teams and external partners to create innovative marketing s...

Minneapolis, MNRemote

2 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$90K - $110K *

Lead the charge in driving Amazon advertising strategy to enhance revenue and brand presence. Collaborate across teams to optimize campaigns, manage budgets, and leverage data insights for impactful m...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$111K - $152K *

Join a team that's redefining sales tools in HVAC. Drive strategy and execution for a next-gen sales portal, collaborating with cross-functional teams to enhance user experience and meet business goal...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$128K - $188K *

Join a team that's redefining product management by leading the strategy and execution for onboarding and compliance solutions. Drive innovation in automated workflows and regulatory compliance while...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Transportation

$160K - $200K *

Shape the future of our web strategy by leading a cross-functional team to optimize user experience, drive demand generation, and enhance web performance. Your expertise will transform our website int...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Information Technology

$75K - $100K *

Drive sales growth by supporting market teams with technical expertise in Axalta products, enhancing customer satisfaction through training, effective communication, and collaboration across various s...

Illinois, USRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$92K - $125K *

Join a team that's redefining global benefits programs! Collaborate to design and implement innovative health, wellness, and retirement solutions across multiple regions, ensuring compliance and enhan...

Vancouver, BCRemote

1 week ago

  •   5 - 7 years exp.  •   Legal & Accounting

$190K - $215K *

Transform cloud-based engineering strategies as you lead teams in creating innovative AI-powered automation solutions, ensuring quality and scalability while promoting a dynamic and collaborative cult...

Lehi, UTRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $140K *

Unlock potential by driving technology sales strategies, engaging executives, and leading complex multi-service pursuits. Leverage existing relationships and new opportunities to deliver impactful sol...

Englewood, CORemote

6 days ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Engage with our dynamic engineering team as you design and model innovative refrigerant and water piping systems using Solidworks, ensuring precision in product documentation and lifecycle management...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$182K - $251K *

Join our team to lead the strategy and vision for innovative data products, enhancing our data platform and customer experiences. Collaborate across teams to drive exceptional insights and deliver sol...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.