Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$100K - $135K *

Drive impactful mortgage analysis through collaboration with cross-functional teams. Leverage industry expertise to optimize integrations, enhance product functionality, and document processes for tra...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $145K *

Innovate digital experiences by leading project execution across technology portfolios. Collaborate with business and tech leaders to drive priorities, enhance capabilities, and deliver exceptional me...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$149K - $224K *

Lead the charge in shaping digital solutions for perioperative workflows, driving strategy and execution across cross-functional teams to enhance clinical outcomes and operational efficiency in surgic...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Business Services

$100K - $120K *

Join a team that's driving impactful marketing strategies across North America. Lead a remote team to connect sales with targeted initiatives, orchestrate high-impact events, and enhance customer rela...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Business Services

$122K - $144K *

Drive impactful demand generation strategies that connect scientists with essential tools. Lead multi-channel campaigns, analyze performance, and collaborate across teams to enhance engagement and opt...

CanadaRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$140K - $190K *

Transform market perception and drive strategic product marketing initiatives. As a key player, you'll shape narratives, align teams, and leverage AI to enhance competitive positioning and go-to-marke...

New York, USRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Drive strategic product planning and market intelligence to enhance physician engagement. Own product development and go-to-market strategies, ensuring alignment across teams to deliver innovative sol...

Newark, NJRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$101K - $183K *

Shape the future of enterprise sales by developing tailored strategies, fostering relationships with key decision-makers, and driving growth through innovative solutions that align with client goals a...

Maryland, USRemote

4 days ago

  •   5 - 7 years exp.  •   Transportation

$150K - $175K *

Accelerate growth through strategic demand generation and integrated marketing campaigns. Collaborate with Sales and Product teams to optimize the pipeline, drive revenue, and enhance customer engagem...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$113K - $197K *

Lead the charge in defining product strategy and roadmap, translating business objectives into actionable plans. Collaborate with cross-functional teams to ensure successful implementation and operati...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Transform the creative landscape by architecting an AI-powered production pipeline from concept to execution, driving innovative content that captivates and converts across various marketing channels...

United StatesRemote

Reposted 1 month ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Join a team that's redefining creative production with AI. You will manage the full lifecycle of content development from concept to delivery, leveraging cutting-edge tools to enhance performance acro...

United StatesRemote

Reposted 1 month ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$140K - $239K *

Accelerate your career by leading a dynamic marketing team to enhance resident engagement and drive measurable growth through innovative campaigns and strategic partnerships across multiple channels...

Richardson, TXRemote

1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Drive your career forward by leading product strategies for government solutions. Collaborate with stakeholders to enhance workflows, define impactful solutions, and ensure the commercial success of i...

Lehi, UTRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$192K - $384K *

Drive impactful technical programs by leading cross-functional teams, optimizing resources, and ensuring alignment with enterprise goals. Foster innovation and mentor talent to enhance operational eff...

Bellevue, WARemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$160K - $180K *

Shape the future of financial services by defining AI-driven product strategies and requirements. Collaborate with cross-functional teams to turn complex regulated needs into actionable insights, driv...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $125K *

Join a team that's redefining social media marketing by owning paid strategies across Meta and TikTok. Drive creative campaigns, manage substantial budgets, and enhance audience engagement while shapi...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Elevate your career by leading a technical team to enhance collaboration tools in a dynamic, cloud-based environment. Engage with federal clients, drive Agile practices, and ensure toolset efficiency...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$170K - $185K *

Elevate user experiences by leading the design of complex healthcare applications. Collaborate with cross-functional teams to create intuitive interfaces that enhance clinical workflows and support hi...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$170K - $200K *

Transform your career by leading a high-performing sales team, driving strategic growth, and enhancing client relationships in a dynamic, global environment. Leverage your expertise in IoT solutions t...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Transportation

$160K - $190K *

Transform your career by leading a dynamic sales team focused on driving revenue growth in North America technology accounts. Shape innovative go-to-market strategies and engage with executive leaders...

New York, NYRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by managing strategic partnerships to enhance capabilities, drive client opportunities, and foster collaboration across teams. This role requires a proactive approach to relationship...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$150K - $180K *

Accelerate progress at our retail team, driving enterprise sales through strong relationship management, complex deal negotiation, and strategic planning. Collaborate across functions to redefine cust...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Join a team that's redefining customer success by leading and mentoring CSMs. Drive scalable strategies for enterprise clients while optimizing their experience and outcomes as we grow and enhance our...

United StatesRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Information Technology

$77K - $87K *

Elevate your career by delivering technical expertise in wastewater management. Engage with clients, oversee chemical logistics, and ensure compliance while performing on-site analyses and maintenance...

Wisconsin, USRemote

5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.