Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Drive your career forward by leading product strategies for government solutions. Collaborate with stakeholders to enhance workflows, define impactful solutions, and ensure the commercial success of i...

Lehi, UTRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$192K - $384K *

Drive impactful technical programs by leading cross-functional teams, optimizing resources, and ensuring alignment with enterprise goals. Foster innovation and mentor talent to enhance operational eff...

Bellevue, WARemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$160K - $180K *

Shape the future of financial services by defining AI-driven product strategies and requirements. Collaborate with cross-functional teams to turn complex regulated needs into actionable insights, driv...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $125K *

Join a team that's redefining social media marketing by owning paid strategies across Meta and TikTok. Drive creative campaigns, manage substantial budgets, and enhance audience engagement while shapi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Elevate your career by leading a technical team to enhance collaboration tools in a dynamic, cloud-based environment. Engage with federal clients, drive Agile practices, and ensure toolset efficiency...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$170K - $185K *

Elevate user experiences by leading the design of complex healthcare applications. Collaborate with cross-functional teams to create intuitive interfaces that enhance clinical workflows and support hi...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$170K - $200K *

Transform your career by leading a high-performing sales team, driving strategic growth, and enhancing client relationships in a dynamic, global environment. Leverage your expertise in IoT solutions t...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Transportation

$160K - $190K *

Transform your career by leading a dynamic sales team focused on driving revenue growth in North America technology accounts. Shape innovative go-to-market strategies and engage with executive leaders...

New York, NYRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by managing strategic partnerships to enhance capabilities, drive client opportunities, and foster collaboration across teams. This role requires a proactive approach to relationship...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$150K - $180K *

Accelerate progress at our retail team, driving enterprise sales through strong relationship management, complex deal negotiation, and strategic planning. Collaborate across functions to redefine cust...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Join a team that's redefining customer success by leading and mentoring CSMs. Drive scalable strategies for enterprise clients while optimizing their experience and outcomes as we grow and enhance our...

United StatesRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Information Technology

$77K - $87K *

Elevate your career by delivering technical expertise in wastewater management. Engage with clients, oversee chemical logistics, and ensure compliance while performing on-site analyses and maintenance...

Wisconsin, USRemote

5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$150K - $170K *

Empower the electric utilities sector by driving sales growth and strategic account management. Collaborate with cross-functional teams to enhance key customer relationships and execute effective terr...

Stewartville, MNRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$127K - $190K *

Champion strategic marketing initiatives to enhance market penetration and drive product adoption. Collaborate with cross-functional teams and stakeholders to achieve impactful outcomes in a dynamic h...

Lafayette, CORemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$164K - $205K *

Unlock potential by driving the vision and execution of Data Security products, collaborating with cross-functional teams to enhance a cloud security platform that empowers innovation and business gro...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$189K - $222K *

Champion client success by leading post-sale operations, ensuring seamless onboarding, delivery, and retention. Drive growth through strategic account management and operational excellence while foste...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$120K - $145K *

Empower regulatory excellence by guiding cross-functional teams in compliance and strategy. Leverage deep FDA knowledge to influence promotional materials and ensure adherence to evolving regulations...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$174K - $218K *

Reimagine healthcare by shaping partnerships that drive innovative virtual-first care solutions. As a Senior Product Manager, you will bridge product and commercial teams, enhancing member engagement...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$87K - $114K *

Transform partner engagement by developing and executing enablement programs that educate and empower partners, driving success and contributing to overall business growth through strategic collaborat...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock your potential by driving sales strategies and maximizing revenue growth in the semiconductor industry. Collaborate with teams to enhance market share and establish key customer relationships w...

Huntsville, ALRemote

4 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$138K - $205K *

Lead strategic sales initiatives by identifying opportunities in Digital Engineering and embedded sectors. Build relationships with mid-size and enterprise clients, driving the sales process from pros...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$143K - $286K *

Lead complex technology initiatives by coordinating cross-functional teams, managing program delivery, and driving process improvements to align with business objectives in a dynamic environment...

Sunnyvale, CARemote

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Lead complex technology programs, aligning deliverables with strategic goals while managing cross-functional dependencies. Drive operational excellence through effective governance, risk management, a...

Bentonville, ARRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Transform your career by leading brand identity and design initiatives, driving AI integration in creative processes, and collaborating across teams to elevate visual storytelling and brand consistenc...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Elevate the platform experience by leading the transformation of core systems, driving innovation in subscriptions, pricing, and billing. Collaborate across teams to build scalable solutions that enha...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.