Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$120K - $145K *

Join a dynamic team as you drive strategic account relationships in Digital Services, enhancing client experiences across key industries while leading modernization and digital transformation initiati...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$173K - $290K *

Champion innovation in product development platforms, driving strategy and execution for AI-first tools that enhance collaboration and efficiency across teams. Lead the evolution of platforms, ensurin...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $125K *

Unlock potential by enhancing training, messaging, and sales tools to empower teams in a high-impact role that aligns product with sales strategies, driving performance and competitive advantage in th...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $115K *

Lead the charge in expanding business across the Northeast U.S. and Canada by building strategic partnerships, managing client relationships, and driving sales growth through innovative packaging solu...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Food & Beverages

$70K - $94K *

Join our mission-driven team to engage kidney care patients directly, building trust and awareness of health plans. You'll collaborate with care teams and community members to support informed health...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$95K - $115K *

Drive the management of complex Commercial Casualty Excess claims, ensuring thorough investigations, effective negotiations, and timely resolutions. Collaborate with legal teams and mentor staff while...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $155K *

Lead the charge in developing Fleetio's connected-vehicle data strategy and product line from the ground up. Drive innovative data solutions, partnerships, and user experiences that enhance fleet oper...

RemoteRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$128K - $141K *

Shape the future of sector marketing strategy by leading initiatives that align with corporate priorities and drive enterprise growth, while advising senior leadership on market opportunities and stra...

Dayton, OHRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$91K - $136K *

Elevate your career by leading a dynamic team in KYC operations, ensuring compliance and enhancing client due diligence processes. Drive improvements and collaborate with senior management on complex...

RemoteRemote

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $120K *

Lead the charge in driving complex sales within mid-market organizations, influencing hiring strategies and compliance. Own the full sales cycle, build strong pipelines, and engage with multiple stake...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Join a team that's redefining customer success in cybersecurity, driving engagement, onboarding, and adoption through innovative solutions. This role combines communication, relationship management, a...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$112K - $140K *

Empower regional fishing communities by leading strategic Community Marketing initiatives. Drive engagement and growth through partnerships, events, and grassroots efforts while aligning with broader...

Austin, TXRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $200K *

Collaborate with cross-functional teams to define and enhance endpoint management and security products, ensuring they meet customer needs and market standards. Drive product vision, roadmap, and exec...

Texas, USRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $220K *

Join a team that's redefining technology program management by leading large-scale initiatives. Drive cross-functional collaboration, manage key deliverables, and mentor others to deliver innovative t...

Bentonville, ARRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Drive impactful technology solutions by leading complex programs across teams. Oversee execution, manage risks, and foster continuous improvement to enhance operational excellence and deliver on strat...

Bentonville, ARRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Elevate large-scale technology programs by defining goals, managing dependencies, and driving delivery. Leverage technical expertise and stakeholder engagement to implement scalable solutions and opti...

Bentonville, ARRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Deliver impactful, large-scale technology programs by leading cross-functional teams, managing risks, and optimizing resources. Drive strategic execution and enhance operational excellence while mento...

Bentonville, ARRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$143K - $286K *

Accelerate your impact by leading complex technical programs, managing multifaceted dependencies, and driving strategic initiatives across diverse teams to deliver scalable technology solutions and fo...

Sunnyvale, CARemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$161K - $242K *

Join a team that's driving strategic initiatives and digital transformation. Collaborate with senior leaders to tackle complex challenges, influence decision-making, and ensure successful execution of...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$78K - $87K *

Engage in strategic leadership as you develop and execute integrated PR programs for B2B tech clients. Shape narratives, mentor teams, and build influential media relationships to elevate brand visibi...

Seattle, WARemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

$100K - $113K *

Lead integrated PR strategies for B2B tech clients, driving impactful media relations and mentoring teams. Shape narratives around emerging technologies while fostering client partnerships and enhanci...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$180K - $244K *

Join us as a Lead Product Designer to shape a groundbreaking Rentals experience, collaborating with a senior team to define and deliver innovative solutions for renters and property managers in a fast...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$135K - $198K *

Join a dynamic team as a Product Manager, driving innovation and product strategy across diverse projects. Collaborate closely with schools and engineering to create impactful solutions in a fast-pace...

New York, NYRemote

1 month ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$162K - $244K *

Elevate your career by leading an AI-driven digital marketing strategy that transforms pipeline generation and revenue growth. Drive innovation, optimize performance, and mentor a high-performing team...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$188K - $282K *

Drive design excellence in fintech by leading a team to enhance payment, billing, and timekeeping solutions. Collaborate with cross-functional partners to shape user experiences that empower legal pro...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Legal & Accounting

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.