Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$78K - $87K *

Engage in strategic leadership as you develop and execute integrated PR programs for B2B tech clients. Shape narratives, mentor teams, and build influential media relationships to elevate brand visibi...

Seattle, WARemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

$100K - $113K *

Lead integrated PR strategies for B2B tech clients, driving impactful media relations and mentoring teams. Shape narratives around emerging technologies while fostering client partnerships and enhanci...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$180K - $244K *

Join us as a Lead Product Designer to shape a groundbreaking Rentals experience, collaborating with a senior team to define and deliver innovative solutions for renters and property managers in a fast...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$162K - $244K *

Elevate your career by leading an AI-driven digital marketing strategy that transforms pipeline generation and revenue growth. Drive innovation, optimize performance, and mentor a high-performing team...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$188K - $282K *

Drive design excellence in fintech by leading a team to enhance payment, billing, and timekeeping solutions. Collaborate with cross-functional partners to shape user experiences that empower legal pro...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Legal & Accounting

$204K - $290K *

Create a groundbreaking consumer loyalty program that enhances user engagement and retention. Drive the vision, launch rewards, and collaborate across teams to ensure a seamless experience that positi...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$200K - $225K *

Transform marketing strategies to drive growth and engagement across public and private sectors. Lead integrated marketing efforts, brand positioning, and customer marketing services while leveraging...

United StatesRemote

Today

  •   11 - 15 years exp.  •   Education, Government & Non-Profit

$90K - $104K *

Drive your career with impactful demand generation strategies, owning pipeline growth and executing multi-channel campaigns. Collaborate cross-functionally to optimize performance and enhance customer...

British Columbia, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Drive the strategic development of enterprise accounting systems, focusing on automation, data quality, and cross-functional collaboration to optimize e-commerce and supply chain efficiencies for an a...

Playa Vista, CARemote

4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $230K *

Lead the strategy and growth of 529 education savings solutions, leveraging deep industry expertise to drive innovation, enhance client relationships, and identify long-term growth opportunities acros...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$137K - $196K *

Lead the charge in driving profitable growth for DTC and Amazon sales across the Americas. Oversee a dynamic team, enhance customer experience, and execute strategic digital commerce initiatives to ac...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$96K - $126K *

Optimize category management strategies to drive growth through data analysis, collaboration, and actionable insights. Leverage communication skills to influence cross-functional teams and enhance bus...

California, USRemote

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$106K - $151K *

Reimagine customer engagement in the IoT space, driving innovative solutions for small to medium businesses. Leverage your sales expertise to navigate complex negotiations and build lasting relations...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $120K *

Join a dynamic team to enhance website performance and user experience through innovative SEO strategies, technical audits, and content optimization, driving organic visibility and business results on...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Champion innovative growth strategies by leading paid acquisition channels, optimizing campaigns, and analyzing performance metrics to drive user acquisition and scale operations effectively...

CanadaRemote

Reposted 3 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$198K - $209K *

Grow your career with a leadership role in Marketing Decision Science, driving analytics for paid media, SEO, and marketing strategy. Lead a talented team while advising senior leadership on data-driv...

CanadaRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$202K - $255K *

Lead the charge in advancing marketing data science, managing a high-performing team to deliver advanced analytics and drive impact across paid media, SEO, and retailer marketing while collaborating w...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$90K - $130K *

Shape the future of our sales strategy by developing plans that align with business objectives and drive measurable goals, ensuring effective implementation and collaboration across regional teams to...

United StatesRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$170K - $180K *

Transform the sales landscape by leading strategic initiatives that enhance performance management, forecasting, and accountability across the commercial organization, driving profitable growth and ac...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$158K - $208K *

Empower your career by leading innovative AI-driven product strategies. Collaborate with cross-functional teams to enhance user experiences and drive business outcomes through data-driven insights and...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $150K *

Innovate the growth marketing strategy by building and scaling demand generation, enhancing customer acquisition, and improving LTV through targeted programs in a high-volume SMB environment. Drive fu...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$119K - $220K *

Unlock potential by driving strategic marketing insights and planning. Collaborate with cross-functional teams to evaluate growth opportunities and develop actionable recommendations that enhance glob...

Irvine, CARemote

3 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$125K - $150K *

Transform sales success by leading a team of Account Executives to exceed targets while fostering a high-performance culture. Collaborate cross-functionally to drive exceptional customer experiences a...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$106K - $160K *

Join us to define and enhance our financial data offerings, focusing on Private Markets. Collaborate with cross-functional teams to drive product strategy, close content gaps, and ensure seamless inte...

United StatesRemote

Reposted today

  •   Less than 5 years exp.  •   Consumer Technology

$100K - $139K *

Join our dynamic team to define and enhance financial data offerings, focusing on Private Markets. Collaborate with cross-functional teams to drive product strategy, ensuring our solutions meet client...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.