Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$199K - $370K *

Optimize your sales expertise by driving revenue in state government sectors. Leverage your knowledge of procurement processes to build relationships and close deals, while collaborating with a top-ti...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$130K - $155K *

Drive the strategy and roadmap for Bot Management solutions, ensuring alignment with customer needs and market trends. Collaborate with cross-functional teams to innovate and deliver effective cyberse...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$150K - $175K *

Join a team that's dedicated to enhancing GTM effectiveness through dynamic facilitation, engaging training, and impactful coaching. Elevate performance across diverse audiences while driving innovati...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$100K - $140K *

Drive innovative media strategies for healthcare clients, leveraging audience insights and performance data. Collaborate with cross-functional teams to enhance planning processes and deliver impactful...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Drive enterprise growth by engaging top health system executives, transforming clinical outcomes through innovative solutions, and building strategic partnerships to expand market presence and adoptio...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$117K - $161K *

Innovate and drive sales growth by securing new business opportunities in the aerospace and defense sectors, focusing on advanced motion control solutions for UAVs and other defense platforms while bu...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $125K *

Join a team that's driving innovation in billing and data platforms. As a Senior Product Owner, you'll lead agile delivery, manage complex features, and ensure high-quality releases while collaboratin...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $125K *

Champion the delivery of innovative solutions across Billing and Data platforms. Leverage your expertise to drive product ownership, manage Agile processes, and ensure high-quality releases while coll...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Transform the landscape of programmatic media sales by driving new business with mid-sized agencies. Leverage first-party data solutions to enhance marketing strategies and build lasting relationships...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Optimize pricing strategies and sourcing operations for complex tech solutions. Collaborate with sales and procurement to drive profitability while modernizing processes and improving team capabilitie...

Lecanto, FLRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Elevate customer success by managing accounts to drive value realization, ensuring technology adoption, and achieving renewal and expansion targets through strategic insights and collaboration with sa...

RemoteRemote

6 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Drive complex project implementations by leading cross-functional teams, managing deliverables, and ensuring compliance. Leverage Salesforce expertise to optimize processes and foster client relations...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$229K - $299K *

Help us transform our enterprise programs by orchestrating complex cross-functional initiatives and delivering measurable outcomes while driving clarity in ambiguity and fostering strong relationships...

RemoteRemote

Reposted 6 days ago

  •   11 - 15 years exp.  •   Information Technology

$115K - $120K *

Lead the charge in driving operational excellence and strategic enablement across global Inside Sales teams, enhancing commercial effectiveness and delivering exceptional client value through innovati...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock potential by driving strategic growth within enterprise accounts. Lead cross-functional teams to manage client relationships, develop account strategies, and identify new opportunities, ensurin...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Drive category strategies for Steel & Non-Ferrous Metals, managing $250M in spend. Lead sourcing initiatives to enhance quality, service, and cost-effectiveness while achieving key performance targets...

Texas, USRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$130K - $150K *

Unlock growth as you drive performance marketing strategies, optimizing paid acquisition channels and enhancing conversion rates. Collaborate closely with a small team to achieve customer acquisition...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$170K - $221K *

Partner with us to deliver integrated IT solutions that align with customer goals. Leverage your technical expertise to navigate complex requirements and enhance customer satisfaction through innovati...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$94K - $185K *

Empower your career by driving revenue growth through strategic partnerships and innovative marketing solutions. Leverage your industry expertise to engage prospects, manage pipelines, and close deals...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Transform healthcare engagement by building relationships with HCPs through digital interactions and telephone conversations, promoting products, and achieving sales goals while ensuring compliance wi...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Join a dynamic Product Design team as a Staff Designer, leading end-to-end design initiatives for search and browse. Collaborate with cross-functional teams to create user-centered experiences while a...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$145K - $220K *

Unlock potential by leading sales initiatives for an innovative cybersecurity platform. Drive significant revenue growth with enterprise clients while fostering strong relationships and leveraging you...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Grow your career with a strategic sales role focused on expanding market presence and nurturing customer relationships. Drive business development and collaborate with technical teams to deliver tailo...

Austin, TXRemote

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Drive strategic growth by developing key customer relationships and expanding market presence through effective technical sales strategies and solutions in the automation industry...

Dallas, TXRemote

5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$65K - $129K *

Lead the charge in developing competitive proposals and client services, enhancing operational excellence across clinical research programs. Collaborate with global teams to ensure high-quality submis...

Texas, USRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.