Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$130K - $150K *

Unlock growth as you drive performance marketing strategies, optimizing paid acquisition channels and enhancing conversion rates. Collaborate closely with a small team to achieve customer acquisition...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$170K - $221K *

Partner with us to deliver integrated IT solutions that align with customer goals. Leverage your technical expertise to navigate complex requirements and enhance customer satisfaction through innovati...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Transform healthcare engagement by building relationships with HCPs through digital interactions and telephone conversations, promoting products, and achieving sales goals while ensuring compliance wi...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Join a dynamic Product Design team as a Staff Designer, leading end-to-end design initiatives for search and browse. Collaborate with cross-functional teams to create user-centered experiences while a...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$145K - $220K *

Unlock potential by leading sales initiatives for an innovative cybersecurity platform. Drive significant revenue growth with enterprise clients while fostering strong relationships and leveraging you...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $155K *

Elevate product initiatives within the casino vertical by driving discovery, stakeholder engagement, and roadmap management. Collaborate with cross-functional teams to enhance player experience and en...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Hospitality & Recreation

$90K - $110K *

Grow your career with a strategic sales role focused on expanding market presence and nurturing customer relationships. Drive business development and collaborate with technical teams to deliver tailo...

Austin, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Drive strategic growth by developing key customer relationships and expanding market presence through effective technical sales strategies and solutions in the automation industry...

Dallas, TXRemote

5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$65K - $129K *

Lead the charge in developing competitive proposals and client services, enhancing operational excellence across clinical research programs. Collaborate with global teams to ensure high-quality submis...

Texas, USRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Healthcare

$120K - $150K *

Lead complex enterprise software projects, ensuring timely delivery and high customer satisfaction. Collaborate with cross-functional teams to enhance implementation methodologies and drive project su...

Florida, USRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $247K *

Unlock potential by leading high-impact brand partnerships and pop-up programs. Collaborate across teams to drive integrated marketing strategies from concept to launch, ensuring alignment with busine...

San Francisco, CARemote

4 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$95K - $115K *

Partner with us to drive sales operations excellence, ensuring effective workflows, data integrity, and actionable insights in a dynamic environment while supporting strategic initiatives and enhancin...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $191K *

Lead product strategy and execution by driving cross-functional teams to deliver high-quality solutions. Own the product lifecycle, prioritize impactful features, and leverage customer insights to ali...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$85K - $100K *

Elevate customer engagement by providing expert technical training and consulting. Collaborate with sales teams to enhance product understanding and drive growth through tailored demonstrations and su...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Shape the future of vendor payments by leading complex financial workflows, enhancing payment efficiency, and ensuring compliance in a dynamic, tech-driven SaaS environment. Collaborate with cross-fun...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Lead and drive growth in the US educational market. Own revenue performance, manage a high-performing sales team, and execute customer acquisition strategies for pipeline development and deal closure...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$168K - $285K *

Elevate the future of software planning by leading a team that integrates human and AI collaboration. Shape product direction, connect work to business priorities, and drive strategic decisions in a d...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $159K *

Transform sports culture into impactful brand partnerships, driving strategy and execution across multiple teams and stakeholders. Collaborate creatively to identify opportunities, negotiate contracts...

Minneapolis, MNRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$120K - $145K *

Join a dynamic team as you drive strategic account relationships in Digital Services, enhancing client experiences across key industries while leading modernization and digital transformation initiati...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$173K - $290K *

Champion innovation in product development platforms, driving strategy and execution for AI-first tools that enhance collaboration and efficiency across teams. Lead the evolution of platforms, ensurin...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $125K *

Unlock potential by enhancing training, messaging, and sales tools to empower teams in a high-impact role that aligns product with sales strategies, driving performance and competitive advantage in th...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $115K *

Lead the charge in expanding business across the Northeast U.S. and Canada by building strategic partnerships, managing client relationships, and driving sales growth through innovative packaging solu...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Food & Beverages

$70K - $94K *

Join our mission-driven team to engage kidney care patients directly, building trust and awareness of health plans. You'll collaborate with care teams and community members to support informed health...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$95K - $115K *

Drive the management of complex Commercial Casualty Excess claims, ensuring thorough investigations, effective negotiations, and timely resolutions. Collaborate with legal teams and mentor staff while...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $155K *

Lead the charge in developing Fleetio's connected-vehicle data strategy and product line from the ground up. Drive innovative data solutions, partnerships, and user experiences that enhance fleet oper...

RemoteRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.