Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$120K - $140K *

Unlock your potential by partnering with Sales to drive customer success, leading technical pre-sales processes, and mentoring peers while ensuring seamless transitions from sale to implementation acr...

San Francisco, CARemote

3 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$130K - $160K *

Transform the future of AI by architecting core building blocks for agentic systems, ensuring robust infrastructure and shared primitives that enhance collaboration across teams and drive innovation i...

San Francisco, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$84K - $126K *

Elevate workforce capabilities by leading AI adoption strategies and training initiatives. Collaborate with stakeholders to design effective learning solutions that enhance operational efficiency and...

Torrance, CARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$170K - $243K *

Transform product innovation by leading AI-driven strategies and experiments, collaborating across teams to enhance software solutions and improve employee experiences in a dynamic, fast-paced environ...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $130K *

Advance the Government-Military growth strategy to drive revenue, enhance market share, and innovate applications. Lead cross-functional teams to capture value and influence specifications in military...

Manchester, NHRemote

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$212K - $268K *

Elevate customer experiences by providing expert technical solutions and guidance. Collaborate with account teams to showcase Cisco's innovative products, ensuring clients achieve their desired outcom...

San Francisco, CARemote

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$135K - $175K *

Transform product data governance and lifecycle management by leading cross-functional teams, ensuring compliance, and optimizing processes for efficient product development and manufacturing across t...

Chelmsford, MARemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$180K - $220K *

Lead the integration of complex defense solutions by translating tactical requirements into innovative products. Collaborate with cross-functional teams to optimize performance and drive market adopti...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$230K - $270K *

Drive the future of AI-powered dental care by building a revenue-driven marketing engine that shapes growth and positions the organization as a category leader across multiple market segments...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$93K - $139K *

Explore the intersection of technology and strategy as you drive complex, cross-functional initiatives. Collaborate with diverse teams to enhance project delivery, leveraging AI tools to optimize proc...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$130K - $180K *

Innovate your career by leading product strategy and execution in AI-driven simulation and autonomy. Collaborate with customers and technical teams to transform complex needs into impactful product so...

San Francisco, CARemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $120K *

Champion revenue growth by managing ISV channel partners, driving strategies, and optimizing performance. Build strong relationships, analyze data, and identify new opportunities to enhance profitabil...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$114K - $152K *

Join a team that's redefining brand identity through innovative design. Lead high-impact creative projects, collaborate with cross-functional teams, and elevate visual storytelling in a dynamic enviro...

Massachusetts, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $206K *

Advance lifecycle marketing strategies to engage millions of renters, driving revenue and enhancing user experience. Lead a small team while building innovative programs from the ground up, integratin...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$199K - $370K *

Optimize your sales expertise by driving revenue in state government sectors. Leverage your knowledge of procurement processes to build relationships and close deals, while collaborating with a top-ti...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$114K - $151K *

Unlock potential by leading the HV overhead switchgear portfolio, driving product strategy, market development, and cross-functional collaboration to achieve profitable growth and enhance utility solu...

United StatesRemote

Reposted yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $175K *

Join a team that's dedicated to enhancing GTM effectiveness through dynamic facilitation, engaging training, and impactful coaching. Elevate performance across diverse audiences while driving innovati...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$130K - $155K *

Drive the strategy and roadmap for Bot Management solutions, ensuring alignment with customer needs and market trends. Collaborate with cross-functional teams to innovate and deliver effective cyberse...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$100K - $140K *

Drive innovative media strategies for healthcare clients, leveraging audience insights and performance data. Collaborate with cross-functional teams to enhance planning processes and deliver impactful...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Drive enterprise growth by engaging top health system executives, transforming clinical outcomes through innovative solutions, and building strategic partnerships to expand market presence and adoptio...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $125K *

Join a team that's driving innovation in billing and data platforms. As a Senior Product Owner, you'll lead agile delivery, manage complex features, and ensure high-quality releases while collaboratin...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $125K *

Champion the delivery of innovative solutions across Billing and Data platforms. Leverage your expertise to drive product ownership, manage Agile processes, and ensure high-quality releases while coll...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Elevate customer success by managing accounts to drive value realization, ensuring technology adoption, and achieving renewal and expansion targets through strategic insights and collaboration with sa...

RemoteRemote

6 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $150K *

Transform the landscape of programmatic media sales by driving new business with mid-sized agencies. Leverage first-party data solutions to enhance marketing strategies and build lasting relationships...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$117K - $161K *

Innovate and drive sales growth by securing new business opportunities in the aerospace and defense sectors, focusing on advanced motion control solutions for UAVs and other defense platforms while bu...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.