Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$135K - $180K *

Drive compliance excellence by managing global product projects across diverse markets. Collaborate with teams to ensure adherence to regulations for dietary supplements, foods, cosmetics, and medical...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Lead the charge in executing North America's largest trade shows and events. Collaborate with sales and marketing teams to drive strategy, manage budgets, and enhance brand presence, while ensuring al...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$151K - $215K *

Innovate global technology procurement strategies, optimizing spend and supplier relationships. Collaborate with cross-functional teams to enhance value creation and drive efficiency across technology...

New York, NYRemote

5 days ago

  •   8 - 10 years exp.  •   Media

$136K - $227K *

Engage in strategic growth initiatives by analyzing market opportunities and driving the execution of Sysco’s Own Brand portfolio strategies. Collaborate across teams to shape and implement impactful...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$100K - $120K *

Help us shape the future of social media strategy by crafting engaging content that resonates with our audience. Collaborate with cross-functional teams to elevate our brand presence and drive impactf...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $100K *

Drive impactful marketing analytics by owning reporting processes and translating business questions into actionable insights. Collaborate with cross-functional teams to enhance decision-making and op...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$164K - $229K *

Unlock your potential as a mid-level frontend engineer, leading projects that enhance advertiser experiences. Collaborate with diverse teams, build intuitive tools, and drive performance while making...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$160K - $175K *

Champion growth by managing key partner relationships, driving revenue expansion, and ensuring partner success through strategic enablement and collaboration. Leverage your expertise to foster long-te...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Join a team that's redefining content marketing by transforming insights into impactful campaigns. You'll manage the content calendar, optimize distribution, and collaborate closely with marketing lea...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Empower our marketing initiatives by leading enterprise programs and events strategy. Drive alignment across teams, manage budgets, and ensure impactful experiences that enhance brand visibility and s...

Overland Park, KSRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$208K - $312K *

Join a team that's redefining cloud storage solutions. As a Product Manager, you'll drive the vision and strategy for our storage portfolio, ensuring seamless integration and performance across applic...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$95K - $115K *

Optimize supply planning for finished goods, driving process improvements and inventory management while collaborating with cross-functional teams to meet sales and operational goals...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$160K - $210K *

Join a dynamic team to shape financial systems that drive growth and innovation. You'll own the strategy for money movement and banking, collaborating across departments to enhance reliability and sca...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Drive product innovation by designing AI-enabled workflows that simplify complex insurance operations, ensuring user trust and operational efficiency through close collaboration with engineering and g...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$100K - $150K *

Champion growth by driving new business and enhancing customer relationships. Collaborate with internal teams to deliver tailored packaging solutions while executing effective sales strategies to capt...

Rock Island, ILRemote

5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$175K - $200K *

Lead and evolve omnichannel strategy across diverse clients and brands, driving integrated customer experiences that align with business objectives while enhancing strategic capabilities in a dynamic...

United StatesRemote

6 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$85K - $100K *

Lead the growth of our wholesale business, managing key retail partnerships and driving strategy, revenue, and profitability. Collaborate cross-functionally to optimize performance and ensure successf...

New York, NYRemote

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$75K - $120K *

Join a team that's dedicated to transforming customer relationships through strategic account management, driving growth and engagement across diverse industries while acting as a trusted advisor to e...

Waltham, MARemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$115K - $138K *

Join us to lead channel marketing initiatives, driving program management and analytics. Collaborate with cross-functional teams to enhance dealer support and optimize marketing strategies, ensuring e...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$72K - $97K *

Lead the charge in developing and executing a dynamic influencer marketing program, fostering relationships with creators and industry experts to enhance brand visibility and engagement across multipl...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$115K - $149K *

Advance your career by leading the strategy for agricultural data products that drive impactful data solutions and customer value across multiple teams and technologies in a dynamic, innovative enviro...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$92K - $116K *

Shape impactful advocacy marketing initiatives that elevate outdoor access awareness. Collaborate cross-functionally to create compelling campaigns, drive customer engagement, and measure success, all...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Drive enterprise sales growth by developing strategies, leading teams, and building relationships with key stakeholders. Oversee complex deal management and ensure alignment with customer needs to ach...

Ontario, CARemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Drive the strategy and execution of marketing technology initiatives, optimizing automation and revenue operations. Collaborate with cross-functional teams to enhance engagement and performance metric...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$192K - $240K *

Unlock your potential as a Product + Design Strategist, leading ambiguous projects from concept to execution. Collaborate with cross-functional teams to create innovative, user-centered experiences an...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.