Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$77K - $89K *

Drive innovative SEO and GEO strategies, collaborating with teams to enhance client visibility through technical audits, content optimization, and performance analysis. Leverage deep expertise to deli...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$200K *

Lead the charge in driving enterprise growth marketing strategies, optimizing pipeline performance, and orchestrating cross-functional initiatives to scale demand generation and revenue outcomes acros...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $110K *

Drive strategic GTM initiatives and optimize operations across teams. Collaborate with leadership to enhance revenue processes, leveraging AI tools and data insights to ensure alignment and execution...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$131K - $225K *

Help us drive partner sales and strategy by building relationships, leveraging AI tools, and fostering a culture of inclusivity within the retail landscape, empowering growth and ensuring customer suc...

RemoteRemote

Reposted 3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $105K *

Lead a dynamic team of Field Engineers to optimize post-sales technical services, ensuring seamless installations and exceptional support for mission-critical audio recording solutions in public safet...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$120K - $145K *

Unlock potential by co-leading strategic initiatives in Consumer Payments, ensuring operational excellence and alignment across teams. Drive innovation through AI integration and optimize workflows to...

Miami, FLRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$212K - $265K *

Join a team that's leveraging AI to redefine healthcare. Your expertise in product management will shape solutions that enhance patient care, streamline provider workflows, and strengthen partnerships...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$139K - $235K *

Champion the backend usage billing pipeline, driving product direction and ensuring seamless integration for credit-based offerings while enhancing scalability and reliability across platforms...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$142K - $178K *

Shape the future of technology storytelling by crafting compelling narratives that highlight innovation and AI. Collaborate with leaders to elevate Mercury's brand through integrated communications, e...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$140K - $175K *

Join a dynamic team to drive the strategy and roadmap for Sales and Marketing platforms, focusing on Salesforce and marketing automation. Collaborate with stakeholders to prioritize initiatives and de...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$114K - $156K *

Manage and oversee Shopify development projects from inception to launch, collaborating with clients and a team of developers. Ensure quality deliverables while juggling multiple projects and adapting...

CanadaRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $130K *

Unlock your potential as a Senior Financial Analyst, driving financial insights and models to support growth. Collaborate across teams to enhance forecasting accuracy and optimize performance, playing...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Unlock potential by leading the design of innovative applications that empower network teams. Collaborate with cross-functional teams to create user-centric solutions, transforming complex data into i...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Champion data-driven decision-making by establishing a unified product metrics framework. Collaborate across teams to enhance product health insights, streamline reporting, and drive strategic initiat...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $195K *

Elevate the management of CMO activities, ensuring compliance and timely delivery through collaboration with internal and external partners. Drive performance oversight and operational control while m...

Durham, NCRemote

4 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$135K - $180K *

Drive compliance excellence by managing global product projects across diverse markets. Collaborate with teams to ensure adherence to regulations for dietary supplements, foods, cosmetics, and medical...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Lead the charge in executing North America's largest trade shows and events. Collaborate with sales and marketing teams to drive strategy, manage budgets, and enhance brand presence, while ensuring al...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$151K - $215K *

Innovate global technology procurement strategies, optimizing spend and supplier relationships. Collaborate with cross-functional teams to enhance value creation and drive efficiency across technology...

New York, NYRemote

5 days ago

  •   8 - 10 years exp.  •   Media

$136K - $227K *

Engage in strategic growth initiatives by analyzing market opportunities and driving the execution of Sysco’s Own Brand portfolio strategies. Collaborate across teams to shape and implement impactful...

United StatesRemote

Reposted 6 days ago

  •   8 - 10 years exp.  •   Food & Beverages

$100K - $120K *

Help us shape the future of social media strategy by crafting engaging content that resonates with our audience. Collaborate with cross-functional teams to elevate our brand presence and drive impactf...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $100K *

Drive impactful marketing analytics by owning reporting processes and translating business questions into actionable insights. Collaborate with cross-functional teams to enhance decision-making and op...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$164K - $229K *

Unlock your potential as a mid-level frontend engineer, leading projects that enhance advertiser experiences. Collaborate with diverse teams, build intuitive tools, and drive performance while making...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$160K - $175K *

Champion growth by managing key partner relationships, driving revenue expansion, and ensuring partner success through strategic enablement and collaboration. Leverage your expertise to foster long-te...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Join a team that's redefining content marketing by transforming insights into impactful campaigns. You'll manage the content calendar, optimize distribution, and collaborate closely with marketing lea...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$102K - $138K *

Elevate product strategy and delivery in a scaled Agile framework, ensuring business value through effective collaboration, backlog management, and strategic execution across Agile Release Trains for...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.