Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$165K - $215K *

Shape the future of developer portals by driving product-led growth and transformation. Own the Internal Developer Portal's success with innovative marketing and sales strategies, while establishing t...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$185K - $235K *

Reimagine the Internal Developer Portal's growth, driving transformation towards product-led strategies. Shape market perceptions around developer experience and deliver insightful, technical presenta...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$109K - $140K *

Shape the future of product design by owning the user experience for a flagship product. Collaborate with cross-functional teams to influence design direction and deliver impactful solutions that reso...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$75K - $90K *

Drive exceptional client outcomes by managing complex, cross-functional projects. Collaborate with diverse teams to ensure clarity, timely execution, and risk management, transforming strategy into ac...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$105K - $150K *

Lead product management for complex digital services, mentoring a team of Product Managers. Collaborate with stakeholders to define strategies, prioritize needs, and deliver impactful outcomes while f...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$176K - $270K *

Transform the SEP portfolio by leading a global team, managing patent strategies, and enhancing processes in cellular and Wi-Fi standards. Collaborate with researchers and counsel to drive innovation...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the charge in acquiring strategic enterprise accounts, managing the full sales journey from prospecting to closing. Build executive relationships and drive growth through effective negotiation an...

Miami, FLRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Empower your career by owning go-to-market plans for innovative product launches. Collaborate with cross-functional teams to execute integrated campaigns that drive customer acquisition and subscriber...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Engage our enterprise clients by tailoring innovative data solutions, managing the sales process from first contact to close, and leveraging your industry expertise to unlock new growth opportunities...

Arizona, USRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Transform BI initiatives by leading product strategy and technical direction. Collaborate with cross-functional teams to deliver high-quality data products that drive business decisions and foster tea...

Louisville, KYRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$160K - $200K *

Drive the evolution of product management across digital platforms, shaping vision, standards, and governance. Lead cross-functional teams to enhance customer-centric digital product delivery and ensu...

United StatesRemote

4 days ago

  •   11 - 15 years exp.  •   Business Services

$130K - $160K *

Elevate the developer journey by driving growth in the self-serve funnel and shaping the product strategy. Collaborate cross-functionally to create a data-driven experience while building vital system...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $140K *

Drive innovative product strategies in healthcare by identifying market gaps and collaborating across teams to develop and implement solutions that enhance patient care and operational efficiency...

Toronto, ONRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $190K *

Transform healthcare by leading the development of scalable clinical programs. Collaborate with cross-functional teams to enhance patient outcomes and streamline onboarding processes while ensuring co...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Elevate customer learning experiences by leading innovative training solutions, collaborating with stakeholders, and driving strategic initiatives to enhance success in a designated therapeutic area o...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$170K - $222K *

Drive strategic transformation initiatives across Product, GTM, and Operations. Lead cross-functional teams, manage complex portfolios, and deliver measurable results while fostering clarity and accou...

RemoteRemote

Today

  •   8 - 10 years exp.  •   Information Technology

$95K - $122K *

Join us to provide expert pre-sales and post-sales support for digital products, focusing on network connectivity and software compatibility. Collaborate with dealers and enhance training programs to...

California, USRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $150K *

Take ownership of product strategy and execution, driving innovation in code transformation across diverse technical domains. Collaborate with cross-functional teams to deliver impactful solutions for...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Drive your career forward by cultivating client relationships and exceeding sales goals. As a key player, you'll develop marketing strategies, engage decision-makers, and provide tailored solutions to...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Lead the charge in shaping product strategy and execution for a key applications portfolio, driving innovation and growth through AI integration while mentoring a high-performing team in a dynamic hea...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$126K - $173K *

Champion the development of Provider Direct Connect capabilities, driving product vision and strategy while collaborating with cross-functional teams to enhance provider engagement and deliver scalabl...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$96K - $148K *

Unlock the potential of government partnerships by managing client projects across the US. Support project design, training, and implementation, ensuring optimal client experiences and delivering succ...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$139K - $235K *

Transform customer infrastructure management by owning the product vision and roadmap for a key control plane. Collaborate with engineering to enhance user experience and operational efficiency, drivi...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$75K - $90K *

Engage in strategic marketing initiatives to enhance brand presence and drive property performance. Collaborate with teams to execute data-driven campaigns, ensuring alignment with business goals and...

Texas, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$82K - $137K *

Join a team that's dedicated to enhancing partner relationships and driving strategic initiatives. Utilize your project management skills to support account growth and ensure partner satisfaction in a...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.