Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$177K - $260K *

Elevate your career by leading product design and strategy for innovative financial solutions. Shape user experiences and leverage AI as a founding member to drive impactful change in wealth managemen...

New York, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$123K - $186K *

Transform the way ISV partners innovate by crafting compelling demos and strategic narratives that leverage our platform. Drive adoption and growth through technical expertise and problem-solving apti...

San Francisco, CARemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $212K *

Drive new product adoption across post-sale processes by integrating strategies, analyzing data, and executing plans. Collaborate with cross-functional teams to ensure successful implementation and me...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Empower project success by managing financial coordination, stakeholder relationships, and full-lifecycle oversight. Drive effective communication and risk management while adapting to changing priori...

St. Louis, MORemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Innovate with us to drive strategic product marketing initiatives that enhance capital equipment and consumable sales. Lead go-to-market strategies and foster market adoption, ensuring alignment with...

United StatesRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Join a team that's redefining product management by leading cross-product initiatives and shared services. Collaborate with diverse teams to drive innovation, enhance platform capabilities, and delive...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$160K - $190K *

Lead the charge in driving new business growth across complex technology solutions. Empower senior client relationships and oversee the complete sales lifecycle, leveraging expertise to navigate and n...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$90K - $140K *

Lead the charge in shaping retail media strategies, guiding brand partners through digital advertising landscapes while translating complex data into compelling narratives that drive executive-level d...

Washington, USRemote

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$215K - $235K *

Pioneer comprehensive commercial operations by designing, implementing, and optimizing pricing and deal negotiation processes. Drive ongoing analytics and continuous improvement, ensuring success in a...

United StatesRemote

Reposted 3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$80K - $100K *

Grow your career with a pivotal role managing platform partnerships and campaign operations. Oversee execution from intake to delivery, ensuring quality and alignment with partner expectations while f...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

$208K - $416K *

Drive the vision and strategy for Seller Risk, leading product innovation to enhance trust and reduce friction in the marketplace. Collaborate with cross-functional teams to build AI-powered platforms...

Sunnyvale, CARemote

3 weeks ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Optimize sales cycles and foster customer relationships by owning the end-to-end process of selling innovative multi-product solutions while collaborating with teams to drive growth and deliver tailor...

RemoteRemote

4 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$182K - $240K *

Pioneer a high-impact Corporate Systems strategy, leading a dedicated Product Management team to transform internal platforms. Drive cross-functional initiatives in Finance, People, and Sales to deliv...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $120K *

Elevate marketing effectiveness by managing lead generation systems and optimizing Marketo and SFDC integrations. Collaborate with teams to enhance data-driven strategies and ensure high-quality lead...

Illinois, USRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$140K - $165K *

Lead comprehensive demand generation efforts by managing campaigns, events, and HubSpot systems to enhance pipeline efficiency. Influence strategy and execution for paid media, thereby driving measura...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $160K *

Drive your career with a data-driven Performance Marketing Manager role, optimizing paid acquisition programs across multiple channels to convert marketing investments into qualified leads and new cus...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$135K - $160K *

Transform client relationships by leading customer success strategies, driving utilization, and maximizing retention across enterprise health systems. Oversee a high-performing team to ensure client s...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$86K - $114K *

Drive impactful Spanish-language content development and localization for retail operations, ensuring clarity and cultural relevance across communications. Collaborate with diverse teams to enhance th...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Shape the future of supplier management by driving efficiency and optimizing global programs. Collaborate cross-functionally to enhance operations and ensure compliance while managing the supplier lif...

Menlo Park, CARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $149K *

Create impactful eLearning experiences to enhance revenue team performance. Collaborate with stakeholders to design, implement, and analyze training programs that drive sales effectiveness and continu...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Accelerate progress at an innovative healthcare firm by leading account-based marketing initiatives. Collaborate closely with Sales to create impactful marketing plays that engage targeted health syst...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$75K - $100K *

Elevate strategic partnerships and cross-functional programs to enhance business objectives. Collaborate with diverse teams to drive project execution, ensuring successful product and partnership laun...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Business Services

$95K - $115K *

Unlock project potential as a Program Manager, leading cross-functional teams to enhance released products, drive strategic initiatives, and ensure alignment with organizational goals in a dynamic, re...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$207K - $311K *

Shape the future of our global GTM strategy by leading capacity planning, territory design, and incentive structures, driving growth and operational excellence across Sales and Customer Success framew...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$112K - $143K *

Drive product innovation by overseeing the lifecycle of our flagship car wash software. Collaborate with cross-functional teams to define strategy, prioritize features, and ensure high-quality deliver...

Akron, OHRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.