Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Join a team that's transforming businesses through data-driven strategies and hands-on execution. Drive client engagement in banking and wealth management, collaborating cross-functionally to deliver...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$70K - $120K *

Join a team that's focused on driving inbound lead traffic through innovative marketing automation strategies. Leverage your expertise in Marketo and Salesforce to optimize lead management and collabo...

California City, CARemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $120K *

Elevate marketing strategies by managing lead generation programs and optimizing systems. Collaborate with teams to enhance data-driven solutions and ensure effective lead management using Marketo and...

Colorado City, CORemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$139K - $179K *

Develop and execute impactful marketing campaigns that enhance brand awareness and drive pipeline growth in the AMERs region. Collaborate with cross-functional teams to optimize strategies and ensure...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Business Services

$103K - $120K *

Advance your career by reviewing and revising scientific claims for dietary supplements. Collaborate with cross-functional teams to ensure compliance and support product development while managing mul...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$120K - $145K *

Join a team that's shaping the future of CRM solutions, driving technical leadership and product strategy within the Salesforce ecosystem. Collaborate with cross-functional teams to enhance client por...

Philadelphia, PARemote

6 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$129K - $193K *

Transform the future of transplant diagnostics by driving market growth and adoption of innovative molecular diagnostics. Collaborate cross-functionally to create compelling strategies and campaigns t...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$134K - $182K *

Transform global commerce by defining product strategy and execution for scalable carrier integrations. Engage in high-impact collaboration across teams to streamline operations and enhance product re...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Transportation

$120K - $140K *

Join a team that's driving growth in unstructured data protection. Leverage your technical expertise to engage with clients, lead discovery, and close deals while collaborating with sales and engineer...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$115K - $145K *

Lead the lifecycle marketing strategy for partner-sourced users, enhancing activation, onboarding, and engagement. Collaborate cross-functionally to optimize experiences and drive measurable growth as...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$75K - $90K *

Help us optimize customer success by leveraging your expertise to build strong partnerships, drive growth, and ensure satisfaction while enabling organizations to achieve their business objectives and...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $165K *

Lead the charge in enhancing marketing technology platforms to optimize customer engagement and journey orchestration. Collaborate with cross-functional teams to deliver reliable solutions and improve...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$80K - $95K *

Accelerate your career by driving brand awareness and demand generation through innovative marketing strategies in a dynamic consulting environment. Collaborate with cross-functional teams to enhance...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Staffing

$189K - $351K *

Engage with high-value law firms to drive strategic sales growth. Leverage AI solutions and consultative techniques to cultivate executive relationships and close complex deals, contributing to long-t...

United StatesRemote

Reposted 1 month ago

  •   5 - 7 years exp.  •   Media

$95K - $115K *

Join a team that's driving digital growth across multiple e-commerce brands by managing paid media initiatives. Oversee and optimize a multimillion-dollar advertising budget while leveraging various p...

Bohemia, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$120K - $140K *

Join our team to shape innovative industrial solutions, driving product strategy and execution. You'll lead cross-functional efforts, ensuring compliance and safety while delivering impactful products...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Energy & Utilities

$110K - $130K *

Shape the future of client solutions by leveraging your technical expertise and business acumen. Collaborate with sales teams to design tailored solutions, deliver compelling presentations, and drive...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $120K *

Shape the future of product management by leading cross-functional teams to develop innovative solutions that align with market opportunities and customer needs, driving strategic initiatives for long...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$109K - $185K *

Empower innovation in diabetes care by navigating regulatory pathways for cutting-edge medical devices, collaborating globally to ensure compliance and product success while impacting lives positively...

California, USRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Healthcare

$75K - $90K *

Transform client relationships by leading digital marketing strategies, driving growth through multichannel initiatives, and ensuring performance outcomes. Collaborate with internal teams to deliver i...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$119K - $222K *

Empower the Partnerships & Alliances team by leading strategic initiatives, optimizing partner operations, and driving measurable outcomes through data-driven decision-making and technology solutions...

Frisco, TXRemote

2 days ago

  •   5 - 7 years exp.  •   Media

$150K - $200K *

Drive revenue growth and market expansion by leading a regional sales team focused on delivering advanced technology solutions to service providers. Foster talent development and build strategic custo...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$100K - $120K *

Empower our channel development as you engage customers to activate solutions, becoming a key resource and expert in Absolute technology. Collaborate with sales teams to drive activations, renewals, a...

United StatesRemote

Reposted today

  •   Less than 5 years exp.  •   Enterprise Technology

$140K - $170K *

Join us to redefine the customer journey for our shared hosting platform, focusing on retention and user experience. You'll lead strategy and execution, ensuring customers thrive post-purchase and enh...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $135K *

Empower innovation by leading the automation and AI strategy across services. Shape a scalable approach to enhance client delivery, ensuring precision and efficiency while collaborating with cross-fun...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.