Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$102K - $120K *

Lead high-impact proposal efforts globally, managing complex RFIs and RFPs. Drive collaboration, ensure quality, and optimize strategies for proposal submissions in a fast-paced, deadline-focused envi...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $170K *

Elevate your career by driving strategic growth and distribution in military retail channels. Lead key relationships, optimize product visibility, and achieve sales goals while collaborating with cros...

Dallas, TXRemote

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$100K - $120K *

Lead the execution of innovative topicals projects, ensuring timely delivery and quality. Collaborate across teams to streamline processes and enhance product development, driving growth in a fast-pac...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Contribute to innovative demand generation initiatives that drive pipeline, revenue, and growth. You'll execute, optimize, and analyze campaigns while collaborating with cross-functional teams to leve...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $268K *

Drive sales and distribution of AEDs and related systems in the Education and Utility sectors. This high-impact role focuses on creating demand, building a pipeline, and closing complex opportunities...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Join a team that's driving product marketing strategies for innovative defense solutions. Collaborate cross-functionally to translate complex technical capabilities into clear customer value, enhancin...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$75K - $118K *

Optimize multi-channel marketing campaigns by creating and managing email strategies, landing pages, and workflows. Collaborate with teams to ensure timely execution and adherence to quality standards...

Denver, CORemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$150K - $180K *

Champion strategic sales transformation by leveraging data and insights to drive growth, optimize operations, and enhance decision-making across a global sales organization. Collaborate with leadershi...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$103K - $128K *

Shape the future of healthcare by driving risk adjustment solutions that enhance interoperability, improve documentation accuracy, and ensure compliance across Medicare, Medicaid, and ACA programs thr...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Healthcare

$103K - $128K *

Join us to lead product strategy and development, driving innovation and performance in healthcare solutions. Collaborate cross-functionally to align business needs with customer expectations and ensu...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$65K - $101K *

Empower a secure collaboration environment by administering Microsoft 365 and related tools. Provide expert Tier II/III support, monitor performance, and maintain web content, ensuring compliance with...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the optimization of cross-pillar workflows, ensuring technical soundness and operational effectiveness. Collaborate with engineering and product teams to enhance product adoption and drive measur...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Champion brand strategy for a diverse portfolio of university partners. Lead a team to develop positioning, messaging, and creative briefs, ensuring alignment across marketing functions while leveragi...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$120K - $145K *

Innovate surgical education by collaborating with academic centers to drive endorsements, training standards, and procedural growth. Leverage clinical data and faculty advocacy to establish da Vinci a...

Sunnyvale, CARemote

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Champion the sales enablement strategy, crafting systems, processes, and training that empower the sales organization to excel and establish repeatable success in a collaborative environment...

Atlanta, GARemote

3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$130K - $163K *

Shape the future of AI in our organization as a strategic leader driving enterprise-wide adoption and integration of AI technologies, enhancing productivity and delivering measurable results through i...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$145K - $165K *

Inspire growth by leading content marketing strategies that enhance brand visibility and drive revenue. Collaborate with teams to produce impactful content across digital channels, leveraging AI tools...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Transform your career by leading a high-performing team to create compelling thought leadership content. Drive strategic narratives that align with business priorities and market trends while fosterin...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Champion innovative solutions by collaborating with cross-functional teams to define and execute product strategies that enhance marketing technology, driving measurable business outcomes and client e...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$140K - $180K *

Transform product management by owning the roadmap, prioritizing customer needs, and leveraging data to drive impactful AI-powered solutions. Collaborate closely with design and engineering to deliver...

Ontario, CARemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$97K - $136K *

Champion the growth of Product-Led Growth and Self-Serve initiatives by managing paid marketing programs, leveraging data-driven insights, and enhancing workflows through AI to drive user acquisition...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Transform go-to-market strategies by executing industry-focused marketing initiatives, driving collaboration across teams to enhance growth initiatives with tailored messaging and customer insights, f...

RemoteRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Energy & Utilities

$110K - $130K *

Join a team that's passionate about bridging science and communication. As a Solution Marketing Manager, you'll craft compelling narratives that connect researchers with innovative tools, driving impa...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$236K - $370K *

Innovate the future of laboratory operations by leading strategic initiatives that integrate customer insights, technology, and business strategy. Collaborate across functions to drive impactful solut...

CanadaRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$160K - $322K *

Transform the future of AI factories by leading technical content development. Partner with cross-functional teams to create cohesive narratives, guide demo development, and influence strategy across...

Santa Clara, CARemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.