Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $181K *

Join a team that's redefining insurance through innovative technology and AI. As a Digital Product Manager, you'll drive product strategy, collaborate across teams, and transform insights into impactf...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $172K *

Champion the development of scalable sales enablement programs, enhancing onboarding and training for AEs and SDRs. Collaborate with cross-functional teams to create impactful resources and ensure eff...

Magna, UTRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$183K - $248K *

Drive innovative product marketing initiatives, manage strategic launches, and enhance messaging for cloud-native software solutions. Collaborate cross-functionally to achieve growth and empower sales...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Shape the future of user-generated content by leading product strategy and execution. Drive improvements in quality, trust, and customer activation while collaborating across teams to enhance the cont...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Optimize partner marketing operations by managing Salesforce reporting, campaign data, and MDF programs. Collaborate with teams to ensure accurate data insights and effective partner enablement, drivi...

CanadaRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$83K - $142K *

Accelerate growth in the Life Science sector by leveraging scientific expertise and consultative selling. Collaborate with sales teams and partners to identify opportunities, develop solutions, and st...

Massachusetts, USRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Business Services

$180K - $220K *

Innovate your career by joining a dynamic team focused on translating complex defense requirements into actionable software features, driving product adoption and revenue growth in the Spectrum Domina...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$130K - $150K *

Drive your career with a strategic role leading product vision and evolution in the Servicing domain. Transform customer interactions across policy management and claims, ensuring intuitive, scalable...

Minnesota, USRemote

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Shape the future of data collaboration by leading product strategy for clean rooms and data delivery platforms. Drive innovation in privacy-conscious solutions while ensuring scalability and alignment...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Lead and innovate Dropbox's lifecycle marketing strategy, enhancing customer engagement and retention. Manage a team to develop impactful programs that drive adoption and revenue across diverse custom...

CanadaRemote

5 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$80K - $95K *

Transform complex cybersecurity narratives into engaging content that captivates audiences across various formats. Collaborate with cross-functional teams to enhance brand storytelling and drive conve...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Lead the development and scaling of our connector ecosystem, collaborating with cross-functional teams to transform strategic opportunities into actionable product initiatives that enhance client mark...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$145K - $185K *

Join a dynamic team as a Senior Marketing Analytics Manager, driving marketing performance measurement and insights. Collaborate cross-functionally to build impactful reporting and attribution models...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$83K - $133K *

Drive customer success by building relationships, managing proposals, and supporting sales processes in a dynamic remote environment. Leverage technical knowledge to meet urgent customer needs and enh...

California, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$156K - $234K *

Lead the charge in shaping the strategy and roadmap for a cutting-edge Context Engine, driving cross-functional collaboration to enhance metadata and business context for AI and human analysts, ensuri...

San Diego, CARemote

5 days ago

  •   11 - 15 years exp.  •   Information Technology

$80K - $95K *

Unlock potential by managing HubSpot for impactful digital marketing campaigns. Collaborate with cross-functional teams to optimize lead flow, reporting, and website support, ensuring data integrity a...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$113K - $139K *

Join a team that's driving growth in the commercial construction sector by leveraging your sales expertise and collaborating with innovative professionals to exceed sales quotas and enhance customer r...

RemoteRemote

4 days ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Lead the charge in transforming ideas into impactful products, owning the entire process from concept to launch. Collaborate closely with engineering and customers to deliver innovative solutions in a...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$125K - $135K *

Drive partner engagement and revenue growth by managing key relationships, executing go-to-market strategies, and optimizing partnerships to enhance Aprimo's ecosystem and market presence...

Chicago, ILRemote

5 days ago

  •   Less than 5 years exp.  •   Media

$120K - $140K *

Champion a dynamic marketing team by driving growth strategies, optimizing paid media, and enhancing retention efforts. Lead hands-on initiatives to elevate brand presence and foster team development...

Toronto, ONRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$160K - $180K *

Shape the demand generation strategy for the MSP segment, leading a high-impact team to optimize funnel performance and drive revenue growth through innovative marketing approaches and AI tools...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$163K - $297K *

Champion the development and execution of innovative digital product strategies across EMEA, enhancing consumer experiences and driving key performance indicators in a high-growth e-commerce environme...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.