Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Empower the future of industry marketing by driving GTM strategies and thought leadership across professional services sectors. Collaborate with diverse teams to create impactful narratives and insigh...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$112K - $152K *

Champion enablement strategies for the Velocity sales segment, driving measurable outcomes through innovative training documents and active coaching to support both new business and customer success i...

RemoteRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$80K - $95K *

Unlock potential by driving customer marketing strategies that enhance retention, advocacy, and revenue growth. Collaborate with teams to create impactful campaigns and leverage customer insights for...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in transforming measurement experiences by integrating retailer data into a unified reporting platform. Collaborate with partners to enhance data flow and deliver actionable insights f...

Toronto, ONRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$75K - $90K *

Elevate your career as you drive powerful media strategies, collaborating with teams and clients to optimize performance across various channels, leveraging insights for impactful digital campaigns in...

United StatesRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Business Services

$150K - $180K *

Empower your career by leading innovative GTM engineering initiatives. Drive AI workflows, automate marketing processes, and enhance productivity across teams. Collaborate with stakeholders to transfo...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform product strategy in Chemical & Workplace Safety by leading initiatives from discovery to delivery. Collaborate across teams to balance customer needs and business goals, driving measurable o...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$198K - $298K *

Drive product marketing efforts by translating complex technology into actionable insights for customers. Collaborate with teams to create compelling content, strategic sales enablement tools, and mar...

San Diego, CARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$159K - $273K *

Shape the future of home listings by driving supply growth and enhancing buyer experiences. Lead AI-driven initiatives to optimize inventory presentation and engagement, ensuring Redfin remains the go...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$128K - $160K *

Transform partner marketing strategies by developing data-driven co-marketing plans, driving pipeline growth, and aligning sales teams with partners. Collaborate to create impactful campaigns and mana...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Transportation

$100K - $125K *

Champion the development of healthcare marketing tools by guiding cross-functional teams through the product lifecycle, driving innovative features and optimizing user experiences to enhance HCP engag...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Unlock the potential of marketing technology by leading cross-functional programs that enhance campaign performance, streamline processes, and drive innovation through AI and automation. Collaborate w...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$129K - $193K *

Drive growth in molecular diagnostics by creating market strategies, launching campaigns, and collaborating cross-functionally to enhance transplant patient outcomes globally. Shape compelling narrati...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$100K - $182K *

Join a team that's dedicated to transforming business needs into innovative software solutions. Collaborate with clients and developers to ensure high satisfaction and successful adoption while advanc...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$120K - $150K *

Build impactful product narratives and go-to-market strategies, defining categories and positioning for AI-driven video intelligence solutions in a rapidly evolving entertainment ecosystem. Shape the...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Join a team that's transforming strategic priorities into actionable plans that drive revenue growth and enhance commercial performance across multiple functions. Collaborate with cross-functional lea...

Largo, FLRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$105K - $120K *

Lead the strategic direction of paid media programs for enterprise clients, combining media strategy with hands-on SEM management. Build client playbooks, present data-driven insights, and guide teams...

Denver, CORemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$175K - $205K *

Lead and execute comprehensive content and product marketing strategies, ensuring alignment between product vision and brand positioning. Drive growth through innovative go-to-market initiatives and o...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$104K - $202K *

Drive strategic marketing initiatives that elevate product positioning and adoption. Collaborate with cross-functional teams to align strategies with business goals, leveraging data analysis and marke...

San Francisco, CARemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Empower your career by partnering with sales to deliver expert product solutions. Drive customer engagement through demonstrations and support, while managing relationships and inventory for retrofit...

Missouri, USRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$160K - $297K *

Empower your career by leading innovative marketing strategies that drive growth and enhance brand visibility. Collaborate with cross-functional teams to optimize campaigns and achieve revenue goals i...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$85K - $90K *

Elevate your marketing expertise by leading hands-on campaigns, mentoring specialists, and driving data-informed strategies that connect marketing to revenue in a dynamic, fast-paced environment...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $200K *

Drive impactful product marketing strategies that translate complex AI technology into compelling narratives. Shape go-to-market initiatives, create high-value content, and enable sales teams to effec...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Lead the charge in executing innovative federal marketing strategies that drive pipeline growth and revenue. Collaborate with cross-functional teams to tailor campaigns and events, ensuring alignment...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $150K *

Join a team that's driving growth through innovative performance marketing strategies. You'll execute and optimize campaigns across various platforms, collaborate with internal teams, and contribute t...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.