Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Industry Product Marketing Manager
$110K - $130K *
Empower the future of industry marketing by driving GTM strategies and thought leadership across professional services sectors. Collaborate with diverse teams to create impactful narratives and insigh...
1 month ago
Senior Sales Enablement Specialist, Velocity
$112K - $152K *
Champion enablement strategies for the Velocity sales segment, driving measurable outcomes through innovative training documents and active coaching to support both new business and customer success i...
Reposted 2 weeks ago
Customer Marketing Manager (Remote Canada)
$80K - $95K *
Unlock potential by driving customer marketing strategies that enhance retention, advocacy, and revenue growth. Collaborate with teams to create impactful campaigns and leverage customer insights for...
3 days ago
Product Manager, Measurement Experience
$110K - $130K *
Lead the charge in transforming measurement experiences by integrating retailer data into a unified reporting platform. Collaborate with partners to enhance data flow and deliver actionable insights f...
1 week ago
Senior Media Planner (Integrated)
$75K - $90K *
Elevate your career as you drive powerful media strategies, collaborating with teams and clients to optimize performance across various channels, leveraging insights for impactful digital campaigns in...
Reposted 4 days ago
$150K - $180K *
Empower your career by leading innovative GTM engineering initiatives. Drive AI workflows, automate marketing processes, and enhance productivity across teams. Collaborate with stakeholders to transfo...
2 days ago
$110K - $130K *
Transform product strategy in Chemical & Workplace Safety by leading initiatives from discovery to delivery. Collaborate across teams to balance customer needs and business goals, driving measurable o...
2 weeks ago
Staff/Director, Product Marketing - IE-IoT (Remote work eligible)
$198K - $298K *
Drive product marketing efforts by translating complex technology into actionable insights for customers. Collaborate with teams to create compelling content, strategic sales enablement tools, and mar...
Reposted 1 week ago
Senior Product Manager - Inventory
$159K - $273K *
Shape the future of home listings by driving supply growth and enhancing buyer experiences. Lead AI-driven initiatives to optimize inventory presentation and engagement, ensuring Redfin remains the go...
1 week ago
Senior Partner Marketing Manager
$128K - $160K *
Transform partner marketing strategies by developing data-driven co-marketing plans, driving pipeline growth, and aligning sales teams with partners. Collaborate to create impactful campaigns and mana...
3 weeks ago
$100K - $125K *
Champion the development of healthcare marketing tools by guiding cross-functional teams through the product lifecycle, driving innovative features and optimizing user experiences to enhance HCP engag...
Reposted 1 week ago
Marketing Technology Program Manager
$110K - $130K *
Unlock the potential of marketing technology by leading cross-functional programs that enhance campaign performance, streamline processes, and drive innovation through AI and automation. Collaborate w...
6 days ago
Senior Global Marketing Manager (Molecular)
$129K - $193K *
Drive growth in molecular diagnostics by creating market strategies, launching campaigns, and collaborating cross-functionally to enhance transplant patient outcomes globally. Shape compelling narrati...
1 week ago
$100K - $182K *
Join a team that's dedicated to transforming business needs into innovative software solutions. Collaborate with clients and developers to ensure high satisfaction and successful adoption while advanc...
2 weeks ago
Sr Product Marketing Manager (Gracenote Division)
$120K - $150K *
Build impactful product narratives and go-to-market strategies, defining categories and positioning for AI-driven video intelligence solutions in a rapidly evolving entertainment ecosystem. Shape the...
3 weeks ago
Director of Marketing Excellence & Commercial Performance
$150K - $180K *
Join a team that's transforming strategic priorities into actionable plans that drive revenue growth and enhance commercial performance across multiple functions. Collaborate with cross-functional lea...
1 week ago
$105K - $120K *
Lead the strategic direction of paid media programs for enterprise clients, combining media strategy with hands-on SEM management. Build client playbooks, present data-driven insights, and guide teams...
2 weeks ago
Director, Content & Product Marketing
$175K - $205K *
Lead and execute comprehensive content and product marketing strategies, ensuring alignment between product vision and brand positioning. Drive growth through innovative go-to-market initiatives and o...
3 weeks ago
(USA) Manager, Product Marketing
$104K - $202K *
Drive strategic marketing initiatives that elevate product positioning and adoption. Collaborate with cross-functional teams to align strategies with business goals, leveraging data analysis and marke...
Reposted 1 week ago
$80K - $95K *
Empower your career by partnering with sales to deliver expert product solutions. Drive customer engagement through demonstrations and support, while managing relationships and inventory for retrofit...
1 week ago
$160K - $297K *
Empower your career by leading innovative marketing strategies that drive growth and enhance brand visibility. Collaborate with cross-functional teams to optimize campaigns and achieve revenue goals i...
1 week ago
$85K - $90K *
Elevate your marketing expertise by leading hands-on campaigns, mentoring specialists, and driving data-informed strategies that connect marketing to revenue in a dynamic, fast-paced environment...
6 days ago
Sr. Director, Product Marketing & Content
$170K - $200K *
Drive impactful product marketing strategies that translate complex AI technology into compelling narratives. Shape go-to-market initiatives, create high-value content, and enable sales teams to effec...
3 weeks ago
Federal Field Marketing Manager
$110K - $130K *
Lead the charge in executing innovative federal marketing strategies that drive pipeline growth and revenue. Collaborate with cross-functional teams to tailor campaigns and events, ensuring alignment...
1 week ago
$120K - $150K *
Join a team that's driving growth through innovative performance marketing strategies. You'll execute and optimize campaigns across various platforms, collaborate with internal teams, and contribute t...
3 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.