Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$88K - $136K *
Lead integrated marketing initiatives for newly acquired literacy programs, focusing on bilingual education. Collaborate with cross-functional teams to enhance engagement and drive adoption through st...
3 days ago
Senior Product Development Manager
$120K - $135K *
Transform the insurance landscape by leading product innovation and development initiatives, enhancing personal Property products to meet member needs and drive profitable growth while ensuring market...
2 weeks ago
Technical Product Manager - Search and Discovery
$116K - $146K *
Develop customer-centric digital product strategies and deliver innovative solutions by collaborating with cross-functional teams, ensuring quality and efficiency in the plumbing and HVAC supply chain...
Reposted yesterday
$95K - $115K *
Champion product marketing by driving launches, pricing strategies, and sales enablement for key therapy lines. Collaborate cross-functionally to ensure compliance and optimize performance metrics, pa...
1 week ago
$100K - $120K *
Transform marketing operations by building AI-driven analytics and reporting systems. Collaborate with leadership to enhance pipeline visibility and drive data-informed decisions, ensuring effective c...
3 weeks ago
Marketing Manager - Asahi Super Dry
$130K *
Lead the U.S. strategy for a premium beer brand, driving growth through innovative marketing, strategic partnerships, and cross-functional collaboration. Shape brand direction and performance while ma...
Yesterday
Director, Ads Product Marketing
$202K - $213K *
Lead a dynamic team of product marketers to shape the future of advertising strategies, ensuring seamless product launches and cohesive messaging that drives market leadership and enhances advertiser...
1 week ago
Director, Ads Product Marketing
$203K - $214K *
Transform the Ads ecosystem by leading a team of product marketers to create cohesive go-to-market strategies, ensuring seamless product launches and a strong narrative that drives advertiser engageme...
1 week ago
$220K - $248K *
Lead the charge in developing innovative financial products through our Banking as a Service platform, utilizing first principles thinking to create a user-focused experience while collaborating acros...
Reposted 3 weeks ago
Director, Global MSP Marketing
$156K - $234K *
Transform global MSP marketing by leading strategy, driving partner engagement, and executing campaigns. Collaborate with regional teams to enhance pipeline and revenue while ensuring effective partne...
3 days ago
$110K - $130K *
Transform enterprise pipeline generation through innovative, multi-channel strategies. Collaborate with sales teams to drive upsell and cross-sell initiatives while supporting federal campaigns. Own t...
2 weeks ago
Senior Marketing Operations Manager
$145K - $185K *
Join a team that's driving marketing excellence by owning and scaling our marketing operations. You'll lead cross-functional projects, optimize tech stacks, and ensure data integrity to enhance pipeli...
2 weeks ago
Product Manager - Acxiom B2B Suite
$110K - $130K *
Engineer innovative data products that empower global businesses. Lead cross-functional teams to define product strategy, manage lifecycles, and drive performance metrics, ensuring alignment with mark...
1 week ago
$87K - $108K *
Transform partner marketing strategies by executing joint initiatives with Google, enhancing visibility and demand for digital innovations. Collaborate across teams to drive growth and optimize market...
Reposted 1 week ago
$85K - $110K *
Champion strategic sales growth by driving courseware adoption and delivering innovative learning solutions in Humanities and Social Sciences. Build trusted relationships and leverage data-driven insi...
2 days ago
$85K - $110K *
Transform educational outcomes by driving strategic sales growth in Humanities and Social Sciences. Build trusted partnerships, leverage data-driven insights, and deliver innovative learning solutions...
2 days ago
$85K - $110K *
Help us drive strategic sales growth in Humanities and Social Sciences by building trusted relationships, delivering innovative learning solutions, and achieving sales targets through a blend of virtu...
Reposted 2 days ago
$85K - $110K *
Drive strategic sales growth by fostering partnerships in Humanities and Social Sciences. Collaborate with faculty to deliver tailored solutions, advancing learner outcomes and institutional success t...
Reposted 2 weeks ago
$85K - $110K *
Drive strategic sales growth in Humanities and Social Sciences by building relationships and executing innovative solutions to enhance learner outcomes and institutional success...
Reposted 2 weeks ago
$85K - $110K *
Engage with educational institutions to identify needs and deliver innovative sales solutions. Drive sales growth through a blend of in-house and field work, leveraging data and market intelligence to...
2 weeks ago
$100K - $130K *
Unlock potential by leading marketing operations, optimizing tech stacks, and enhancing campaign performance through effective processes, analytics, and cross-functional collaboration...
1 month ago
$140K - $178K *
Empower marketing success by owning and optimizing the tech stack, improving processes, and providing actionable insights to drive campaign effectiveness and reporting accuracy across teams...
1 month ago
Senior Director, Sales Enablement
$175K - $210K *
Transform the sales enablement landscape by leading strategic initiatives that empower teams, enhance training, and drive growth in a dynamic marketplace. Collaborate cross-functionally to ensure ever...
1 week ago
$110K - $130K *
Collaborate with cross-functional teams to enhance Salesforce solutions, driving process improvements and operational excellence. Contribute hands-on to configuration, data management, and user adopti...
3 weeks ago
Director, Commercial Enablement
$155K - $185K *
Unlock your potential as you design and operationalize strategic processes for commercial success, guiding sales and account management teams to enhance skills and boost effectiveness in a dynamic B2B...
3 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.