Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$102K - $170K *

Empower healthcare innovation by leading product marketing strategies for pharmacy, PBM, and health plan solutions. Drive customer engagement and product adoption through market insights and compellin...

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$102K - $170K *

Accelerate healthcare innovation by leading product marketing strategies for pharmacy, PBM, and health plan solutions. Drive customer engagement and product adoption through market insights and compel...

Columbus, GARemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$165K - $200K *

Lead impactful product marketing initiatives, translating technical capabilities into compelling narratives. Collaborate with cross-functional teams to drive successful launches and equip sales with e...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$165K - $247K *

Join a team that's driving innovative product strategies from conception to end-of-life. Collaborate across functions to enhance product lifecycle management, ensuring market competitiveness and techn...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$153K - $213K *

Champion the development of a key platform, driving strategy, success metrics, and technical depth while collaborating across teams to deliver impactful solutions that meet customer needs and enhance...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Transform global marketing strategies to enhance brand presence and drive growth. Collaborate cross-functionally to ensure brand consistency while empowering regional execution and leveraging market i...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Empower your career by leading innovative GTM engineering initiatives. Drive AI workflows, automate marketing processes, and enhance productivity across teams. Collaborate with stakeholders to transfo...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $160K *

Elevate product collaboration by leading the development of a cloud-based solution. Drive customer insights into actionable priorities, collaborating with cross-functional teams to ensure successful p...

Today

  •   8 - 10 years exp.  •   Consumer Technology

$73K - $110K *

Join a team that's shaping integrated marketing strategies across key product portfolios. Support cross-functional initiatives, manage marketing content, and collaborate with diverse teams to drive im...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Pioneer integrated content strategies that elevate brand visibility and support sales initiatives. Collaborate with cross-functional teams to create compelling narratives and manage a talented marketi...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$128K - $153K *

Join us to drive product vision and strategy for adtech integrations, collaborating with cross-functional teams to enhance brand advertiser experiences and achieve key objectives through innovative so...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$275K - $310K *

Engage in strategic product marketing leadership, driving go-to-market initiatives and positioning for a sophisticated healthcare technology portfolio. Collaborate with cross-functional teams to enhan...

1 week ago

  •   11 - 15 years exp.  •   Healthcare

$137K - $220K *

Lead your career by driving product management and customer engagement for cutting-edge Ethernet switch solutions. Collaborate with key partners to shape product strategy and support growth in AI, clo...

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$200K - $320K *

Join a team that's driving revenue growth by leading sales initiatives, mentoring talent, and fostering strategic partnerships to enhance customer satisfaction and achieve financial goals in a dynamic...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$160K - $180K *

Innovate your career by leading complex technical programs that bridge business objectives and execution. Collaborate across teams to drive advertiser-facing initiatives in a dynamic environment, ensu...

Today

  •   5 - 7 years exp.  •   Media

$115K - $120K *

Engage in innovative marketing strategies to enhance brand presence and drive lead generation. Oversee the creation of diverse marketing materials, ensuring optimal user experience and effective commu...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Champion product excellence by managing P&L for assigned lines, driving profitability, and executing commercial strategies. Collaborate cross-functionally to ensure product availability and quality wh...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$64K - $149K *

Architect innovative AI-driven product solutions, driving strategy and execution. Collaborate with stakeholders to define vision, manage product backlogs, and ensure alignment on goals. Lead agile pro...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$64K - $149K *

Transform product strategy by leading AI-driven client engagements, bridging business goals and technical teams. Drive innovation and prioritize delivery with measurable outcomes in fast-paced environ...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$88K - $105K *

Champion customer retention and advocacy by leading US-focused programs that enhance customer journeys, reduce churn, and foster strong relationships. Collaborate cross-functionally to ensure clear co...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$126K - $168K *

Lead the charge in shaping and executing product strategy for B2B learning solutions, driving innovation and market impact while collaborating with cross-functional teams to deliver high-quality produ...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$116K - $152K *

Manage strategic sourcing and supplier relationships to drive cost efficiencies. Collaborate with cross-functional teams to align procurement processes with company goals, ensuring effective negotiati...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Accelerate growth by leading a hands-on marketing team to develop and execute a robust outbound pipeline strategy, collaborating closely with Sales to drive measurable results and optimize conversion...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Drive platform strategy and technical excellence by leading product ownership, managing cross-application coordination, and ensuring alignment with business goals. Collaborate with engineering teams t...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.