Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$143K - $216K *

Champion the future of B2B marketing by driving product positioning, enabling sales, and collaborating across teams to enhance the Salesforce ecosystem. Your expertise will shape how thousands engage...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Join a team that's redefining product marketing in the B2B SaaS space. Leverage your expertise to drive positioning, support launches, and collaborate across functions, making a significant impact in...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$187K - $260K *

Lead the charge in shaping our marketing technology ecosystem, driving product strategy and team development while enhancing workflows and cross-channel capabilities for data-driven marketing success...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$220K - $300K *

Join a dynamic team to drive growth in Optical Interconnects by bridging customers, partners, and engineering. Shape go-to-market strategies and create impactful content while supporting business deve...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$161K - $179K *

Unlock potential by leading product strategies that enhance marketplace efficiency. Collaborate with cross-functional teams to build intelligent systems, navigate complexities, and drive impactful sol...

Today

  •   Less than 5 years exp.  •   Transportation

$116K - $186K *

Lead a cross-functional team to develop and deliver next-gen SSD products, balancing technical needs with business impact. Drive program execution, manage interdependencies, and ensure alignment acros...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$130K - $155K *

Manage the lifecycle and priorities of server options, collaborating across teams to enhance processes and ensure timely releases. Drive strategic decisions that align customer needs with business goa...

Yesterday

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Drive integrated, compliant media strategies for pharmaceutical brands, leading channel planning, investment decisions, and client engagement to achieve impactful business outcomes throughout launch a...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$90K - $136K *

Empower your career by leading product strategy and lifecycle management. Collaborate with cross-functional teams to enhance customer satisfaction and drive innovation, ensuring products meet market d...

Mississauga, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$102K - $150K *

Join a team that's redefining product strategy and pricing in a dynamic environment. Lead cross-functional initiatives, manage global teams, and drive market analytics to maximize revenue and enhance...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$195K - $220K *

Drive integrated marketing strategies that connect compelling content with demand generation. Lead teams to create impactful campaigns, optimize performance, and enhance customer journeys while ensuri...

1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$195K - $241K *

Partner with us to drive growth and adoption across a diverse product portfolio, managing strategic partnerships from design to launch. Collaborate cross-functionally to enhance relationships and ensu...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Finance & Insurance

$120K - $150K *

Drive your career with a dynamic team focused on building innovative products that delight users. As a Product Manager, you'll lead impactful projects, collaborate closely with engineers, and shape th...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Champion strategic initiatives for embedded products, enhancing customer engagement and driving market strategies through collaboration with sales and partners, while managing product lifecycle and en...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Champion growth by leading marketplace marketing strategies that drive demand and engagement for buyers and manufacturing partners. Manage a dynamic team to optimize lead generation, account expansion...

Yesterday

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$175K - $200K *

Transform our marketplace marketing strategy to drive demand and growth. Lead a team to enhance buyer engagement and supplier acquisition, ensuring alignment across functions while optimizing programs...

Yesterday

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$175K - $220K *

Elevate your career by shaping our brand narrative and market positioning. As a key player, you'll craft compelling messaging for both enterprise partners and consumers, driving growth through strateg...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Drive innovation by building scalable solutions for clients, shaping product strategy, and collaborating across teams. Leverage AI to enhance user experiences and establish foundational processes in a...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Champion innovation by leading the development of impactful products from concept to scale. Collaborate with clients and cross-functional teams to shape foundational strategies in cutting-edge AI solu...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Shape the future of financial solutions by driving innovative products from concept to launch. Collaborate with clients and cross-functional teams to establish cutting-edge strategies in AI, impacting...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Drive innovation as you build scalable solutions for diverse clients, shaping foundational strategies in product and business. Collaborate with cross-functional teams to redefine user experiences and...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Transform the financial services landscape by leading the Innovation team, creating impactful AI-driven products that reshape client experiences while establishing foundational strategies and processe...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Help us shape innovative solutions that scale rapidly to clients. As a founding PM, you'll drive product strategy and execution in AI, collaborating closely with teams to deliver impactful user experi...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Help us drive innovation by leading complex product initiatives that bridge technology and business strategy. Collaborate with executive leadership to create impactful solutions, ensuring alignment ac...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.