Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$105K - $125K *

Drive strategic account-based marketing initiatives by collaborating with sales teams to evaluate target accounts, develop tailored campaigns, and measure success through data-driven insights, enhanci...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$80K - $100K *

Drive impactful marketing analytics by owning reporting processes and translating business questions into actionable insights. Collaborate with cross-functional teams to enhance decision-making and op...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$275K - $300K *

Join a dynamic team as you lead AI product deployments, drive customer success, and optimize technical implementations. Collaborate cross-functionally to enhance product offerings and ensure impactful...

Tennessee, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$180K - $270K *

Transform marketing strategies by leading AI and automation initiatives across go-to-market operations. Drive innovation, governance, and team development while ensuring measurable impact on revenue a...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Champion integrated marketing campaigns by translating business priorities into actionable strategies. Collaborate with cross-functional teams to drive awareness, demand, and pipeline growth in a fast...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Unlock the potential of marketing technology by leading cross-functional programs that enhance campaign performance, streamline processes, and drive innovation through AI and automation. Collaborate w...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Join us to build a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all while collabor...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's building a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all whi...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $150K *

Create impactful marketing campaigns that drive growth in the Higher Education sector by collaborating across teams to develop cohesive strategies, optimize multi-channel outreach, and measure success...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$115K - $130K *

Shape the future of our global environmental monitoring products by leading product marketing, influencing sales strategies, and enhancing competitive positioning. Collaborate across teams to create i...

United StatesRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$105K - $120K *

Grow your career with a strategic marketing role focusing on product positioning, competitive intelligence, and sales enablement for a suite of environmental monitoring products, delivering impactful...

CanadaRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$110K - $130K *

Transform digital growth strategies by overseeing website, SEO, and campaigns. Drive content distribution, partner marketing, and harness AI for analytics, ensuring effective buyer engagement and meas...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $120K *

Transform customer engagement through innovative marketing strategies, managing global campaigns and partnerships to enhance brand loyalty and advocacy. Drive measurable success in a dynamic startup e...

California City, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $130K *

Join a team that's dedicated to nurturing customer relationships, ensuring satisfaction, and driving upsell opportunities. You'll manage contracts and collaborate with cross-functional teams to enhanc...

Chicago, ILRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$145K - $185K *

Join a dynamic team as a Senior Marketing Analytics Manager, driving marketing performance measurement and insights. Collaborate cross-functionally to build impactful reporting and attribution models...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Lead the charge in driving demand generation efforts through hands-on execution of outbound strategies, nurture campaigns, and landing page optimization, directly impacting the growth of our sales pip...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$108K - $149K *

Elevate your career by leading integrated campaigns that drive demand generation. Collaborate across teams to create cohesive strategies, optimize performance, and deliver impactful results in a fast...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$121K - $190K *

Champion lifecycle marketing by designing and executing targeted campaigns that enhance provider engagement and adoption. Collaborate cross-functionally to optimize the provider journey and drive meas...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$165K - $192K *

Optimize customer engagement through strategic lifecycle marketing. Lead multi-channel initiatives to enhance customer lifetime value, leveraging data-driven insights and performance metrics to shape...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Unlock potential by managing HubSpot for impactful digital marketing campaigns. Collaborate with cross-functional teams to optimize lead flow, reporting, and website support, ensuring data integrity a...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$75K - $95K *

Empower innovation in mobile advertising by leveraging expertise in measurement and fraud mitigation. Collaborate with stakeholders to enhance adtech solutions and navigate the evolving landscape of d...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Media

$80K - $100K *

Join a team that's dedicated to turning paid media investment into profitable growth. You'll manage campaigns across multiple platforms, optimize performance metrics, and collaborate with cross-functi...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$155K - $160K *

Drive the data and AI strategy by collaborating with clients, shaping predictive roadmaps, and translating complex problems into actionable product development, enhancing customer-facing analytics and...

United StatesRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Champion analytics excellence by owning audits, integrations, and insights that drive client revenue through improved data quality and measurement strategies. Leverage AI and SEO knowledge while colla...

United StatesRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.