Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$230K - $320K *

Join a dynamic team to drive video and programmatic growth, leading innovative strategies and engaging top-tier clients. Shape market positioning while mentoring specialists in a collaborative, high-i...

6 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$173K - $198K *

Join a team that's redefining performance marketing by leading the IPN Campaign Platform. Drive strategy, manage a talented team, and leverage AI to enhance product delivery while collaborating across...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $125K *

Champion growth by leading marketing strategies for employer audiences, enhancing engagement throughout the client lifecycle. Collaborate with cross-functional teams to deliver impactful solutions and...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $125K *

Lead the charge in developing marketing strategies for employer audiences, managing cross-functional partnerships, and enhancing client lifecycle marketing to drive engagement and growth across the bu...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $140K *

Drive CRM and lifecycle strategy across multiple home brands, focusing on customer journeys, team management, channel expansion, and cross-brand programs. Enhance AI integration while developing measu...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$85K - $110K *

Pioneer data-driven solutions to enhance client experiences, analyze insights, and transform feedback into actionable decisions. Collaborate cross-functionally to optimize the Listen platform while en...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Lead the charge in transforming partner data operations and integrations, ensuring efficient case resolution and proactive partner enablement. Drive automation, establish standards, and foster a produ...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$269K - $307K *

Join a team that's dedicated to pioneering data and AI risk management strategies. Lead cross-functional collaborations, enhance risk processes, and drive organizational change while shaping the futur...

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$245K - $279K *

Lead the charge in data and AI risk management, collaborating across diverse teams to create innovative solutions that enhance risk frameworks, ensuring efficient identification and mitigation of emer...

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $130K *

Join a dynamic team to develop and optimize data-driven marketing models, enhancing retention strategies through advanced analytics and machine learning. Collaborate with stakeholders to deliver actio...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$149K - $205K *

Elevate the digital customer experience by leading AI-driven strategies and innovations. This role integrates marketing, technology, and data to enhance customer engagement and streamline operations a...

1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$149K - $205K *

Innovate the digital customer experience landscape by leading AI-driven strategies and platforms. Collaborate across teams to enhance engagement, streamline operations, and redefine customer journeys...

1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$149K - $205K *

Reimagine digital customer experiences by leading AI-driven strategies that enhance engagement, streamline operations, and transform workflows across global platforms, ensuring measurable business out...

1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$160K - $190K *

Transform marketing capabilities by leading AI-native product initiatives. Collaborate with cross-functional teams to drive customer adoption, feature expansion, and revenue growth while defining stra...

Reposted 1 month ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock your potential by leading category analysis and demand forecasting. Collaborate with merchandising teams to drive sales, optimize inventory, and enhance profitability in a dynamic retail enviro...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$152K - $283K *

Join our team to design and implement robust data engineering standards, ensuring high-quality data pipelines and governance. Lead cross-functional initiatives to enhance data strategy and drive effic...

Reposted today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$152K - $283K *

Lead the development of high-quality, compliant data engineering practices that enhance enterprise data governance and accelerate data-driven decision-making for improved patient outcomes across the o...

East Hanover, NJRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$152K - $283K *

Elevate enterprise data strategy by engineering reliable, compliant data products. Lead data governance and innovation to enhance data-driven decision-making, ensuring high-quality data delivery acros...

2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Join us in leveraging data to drive strategic decision-making across marketing and operations. You'll support business analytics initiatives, optimizing patient journeys and enhancing customer experie...

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$80K - $100K *

Elevate your marketing expertise by shaping omni-channel strategies, collaborating with teams to drive engagement and optimize performance, while managing partner relationships and campaign execution...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$80K - $100K *

Transform your career by leading omni-channel marketing strategies, collaborating with senior leadership, and driving impactful campaigns that enhance customer engagement and demand generation across...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$141K - $212K *

Lead the growth of Ecommerce and DTC segments by managing sales cycles, building client relationships, and driving revenue through innovative strategies in a dynamic media environment...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$141K - $212K *

Lead the charge in transforming how Ecommerce and DTC brands access premium CTV inventory. Drive sales cycles from activation to growth while fostering key relationships that shape the future of perfo...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$110K - $130K *

Contribute to innovative demand generation initiatives that drive pipeline, revenue, and growth. You'll execute, optimize, and analyze campaigns while collaborating with cross-functional teams to leve...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $273K *

Unlock potential by leveraging advanced analytics to drive strategic business decisions. Collaborate with cross-functional teams to translate complex data into actionable insights, influencing organiz...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.