Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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1
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$105K - $124K *

Champion digital product strategies that enhance user experiences and drive business value. Collaborate with cross-functional teams to optimize digital solutions, ensuring alignment with customer need...

5 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$105K - $124K *

Lead the digital product strategy and vision, ensuring data-driven decisions enhance user experiences and drive business value. Collaborate across teams to optimize digital solutions and maintain a co...

5 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$105K - $124K *

Drive digital innovation by leading product strategy and optimizing user experiences. Collaborate cross-functionally to enhance customer engagement and deliver impactful digital solutions that align w...

5 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$141K - $190K *

Create innovative advertising campaigns that engage audiences and drive viewership for original series and films. Lead cross-functional teams to deliver high-quality creative assets on time and within...

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $155K *

Champion innovative employer branding strategies to attract top talent. Collaborate across teams to execute integrated campaigns, leveraging insights and emerging technologies to enhance recruitment e...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$165K - $192K *

Optimize customer engagement through strategic lifecycle marketing. Lead multi-channel initiatives to enhance customer lifetime value, leveraging data-driven insights and performance metrics to shape...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$105K - $120K *

Lead integrated media strategy and client relationships in programmatic advertising. Mentor a dynamic team while driving innovative solutions across major platforms. Collaborate cross-functionally to...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$105K - $120K *

Take ownership of integrated media strategy and client relationships, leading a programmatic team while driving innovation and operational excellence across key platforms like Amazon DSP and DV360. Gr...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$105K - $120K *

Join us to lead integrated media strategy and programmatic buying, mentoring a dynamic team while fostering senior client relationships. Drive innovation across platforms like Amazon DSP and DV360, en...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$105K - $120K *

Lead integrated media strategy and client relationships, mentoring a programmatic team while driving innovation and operational excellence across key platforms like Amazon DSP and DV360. Collaborate c...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$105K - $120K *

Join a dynamic team as you lead integrated media strategy and client relationships in programmatic advertising. Drive innovation, mentor talent, and collaborate cross-functionally to achieve strategic...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$105K - $120K *

Empower programmatic media strategy and client relationships while leading a dynamic team. Drive integrated planning, vendor management, and business development initiatives across key platforms to ac...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $155K *

Inspire talent acquisition by leading innovative employer branding campaigns. Collaborate across teams to translate strategies into actionable plans, leveraging insights and emerging technologies to e...

Bentonville, ARRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$115K - $206K *

Transform advertising experiences by leading innovative product strategies, identifying new monetization opportunities, and collaborating across teams to deliver impactful solutions that enhance custo...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$119K - $140K *

Drive global marketing strategy by executing integrated campaigns that enhance revenue through collaboration with cross-functional teams, while optimizing performance with data-driven approaches to ma...

United StatesRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Information Technology

$85K - $95K *

Elevate digital advertising initiatives by managing high-value accounts, optimizing campaigns, and mentoring team members. Collaborate cross-functionally to ensure client success and drive revenue gro...

5 days ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Champion innovative education and enablement strategies for our platform, driving seamless understanding and adoption across teams and clients while evolving product knowledge into dynamic, AI-powered...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$138K - $197K *

Elevate your career by leading complex data center capacity projects. Utilize your technical expertise to optimize infrastructure, manage cross-functional teams, and drive innovative solutions that en...

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Champion data-driven media strategies to enhance performance insights, optimize investments, and drive business outcomes through collaboration with agencies and cross-functional teams...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$130K - $160K *

Innovate donor acquisition strategies through paid media and community building. Lead campaigns, manage budgets, and optimize performance to expand Oath's grassroots donor base ahead of the 2028 presi...

4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$75K - $111K *

Unlock potential by driving innovative paid social and video strategies across Meta, TikTok, and YouTube. Leverage AI tools for creative testing and performance measurement, ensuring operational excel...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$75K - $95K *

Empower growth by leading integrated marketing strategies for Audit and Tax services. Collaborate with leadership to enhance brand visibility, drive engagement, and deliver measurable results through...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$75K - $95K *

Transform integrated marketing strategies for Audit and Tax services, driving growth and engagement through innovative campaigns, thought leadership, and data-driven insights while collaborating with...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $170K *

Join a team that's transforming data privacy strategies through innovative product launches. Drive customer adoption and revenue by building impactful marketing programs that enhance product positioni...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$200K - $335K *

Drive strategy and execution for Ads Delivery & Optimization, enhancing advertiser outcomes through advanced bidding, ranking, and measurement systems. Collaborate with cross-functional teams to innov...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.