RESPONSIBILITIES

• Measure and optimize CRM campaigns across email, push, app, and SMS communications
• Partner with CRM marketers to test messaging, cadence, offers, and channel mix
• Analyze customer behavior across store and digital touchpoints with particular focus on CRM analytics and its impact on repeat purchase rate and engagement
• Analyze CRM marketing program performance, including enrollment, engagement, and incremental value
• Build dashboards that connect CRM performance to omnichannel outcomes (store sales, online revenue, repeat rate)
• Identify omnichannel shopping patterns (online-to-store, store-to-online, BOPIS, etc.) and lifecycle signals
• Develop customer segments that reflect how customers actually shop across channels
• Evaluate performance of omnichannel initiatives such as store events, promotions, new product drops, and seasonal moments
• Support data-driven personalization using in-store purchase history, ecommerce behavior, and engagement signals
• Translate insights into clear recommendations for marketing and executive leadership

 QUALIFICATIONS

• 3-5 years of experience in CRM analytics, marketing analytics, or customer insights—preferably in omnichannel retail
• Strong SQL skills and experience working with transactional, customer, and campaign data
• Ability to tell a compelling story with data and influence marketing decisions
• Experience with retail CRM platforms (Blueshift, Marketo, etc.)
• Familiarity with CDPs and analytics tools (Power BI, GA4, Amplitude)
• Understanding of store + ecommerce dynamics, and retail seasonality
• Experience measuring online-to-offline or offline-to-online impact

Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered—check it out today!