Five Below (Stylized as fiVe BEL°W) is an American publicly held chain of discount stores that sells products that cost up to $5. The chain is aimed at teens and pre-teens, but has many adult products as well. Stores are typically located in strip malls as opposed to standing alone. A large portion of Five Belows are located in college towns. While products at Five Below can be from any category, some items carried by the store include trading cards, sports related items, games, fashion accessories, bath and body related items, candy, beverages, room decorations, school supplies and stationery, books, accessories for electronics, DVDs, computer software, novelty items and gag items, as well as seasonal items. In October 2002, Five Below was founded by David Schlessinger, founder of Encore Books and Zany Brainy, and Tom Vellios who was the former CEO of Zany Brainy.