Senior Product Marketing Manager

Flashpoint

$150K — $165K *
US-AnywhereRemote in United States
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of product marketing experience in cybersecurity or threat intelligence software.
  • Strong written and presentation skills, with a portfolio of decks and competitive briefs.
  • Experience owning product launches from positioning to sales enablement and adoption.
  • Demonstrated ability to shape pricing and packaging strategies for SaaS products.
  • Familiarity with AI applications in product marketing and willingness to explore this further.

Responsibilities

  • Create unique positioning and messaging based on buyer insights and market understanding.
  • Drive awareness and growth for Flashpoint's threat intelligence services.
  • Lead the product marketing strategy and roadmap for key offerings.
  • Collaborate across teams to execute GTM strategies that yield measurable results.
  • Develop collateral and content that guides buyers along their purchase journey.
  • Equip sales teams with necessary training and messaging to enhance sales effectiveness.
  • Serve as a subject matter expert on target buyers, market trends, and competition.

Benefits

  • Remote work flexibility within the United States.
  • High-visibility role influencing company market position and growth.
  • Opportunity to work at the intersection of multiple teams including Product, Sales, and Marketing.
  • Engagement with executive leadership and industry analysts.
  • Chance to contribute to thought leadership through various publishing and presenting opportunities.
Full Job Description
Are you an experienced product marketer who thrives at the intersection of positioning, storytelling, and go-to-market strategy? Flashpoint is looking for a Senior Product Marketing Manager to join our Product Marketing team, remote in the United States. In this role, you will own the go-to-market strategy for our core cyber threat intelligence offerings, shaping our value proposition, positioning, messaging, and competitive differentiation, and evolving pricing and packaging as we scale. You will sit at the intersection of Product, Sales, Customer Success, and Marketing, working closely with your manager to translate technical capability into a narrative that resonates with CISOs and security practitioners around the world. This is a high-visibility seat: your work directly shapes our market position, win rates, deal value, and company growth. We have a role for you if, you: • Build and run product marketing programs for SaaS B2B threat intelligence or cybersecurity software. • Own product launches end to end, from positioning through sales enablement to measurable adoption. • Translate complex technical capability into messaging and assets that sales teams actively use in the field. • Drive cross-functional GTM initiatives across Product, Sales, Customer Success, and Marketing to measurable results. • Have briefed executives, boards, or industry analysts on competitive and market dynamics. • Shape pricing and packaging strategy for SaaS products. • Are genuinely curious about applying AI to product marketing work, and have put it to work within your roles. What you will get to do on our team: • Create differentiated positioning and messaging grounded in a clear understanding of the buyer, the market, and Flashpoint's core capabilities. • Drive awareness, pipeline, and growth for Flashpoint's threat intelligence offerings. • Own the product marketing strategy and roadmap for key offerings. • Partner cross-functionally to design and execute GTM initiatives and commercialization efforts that drive measurable results. • Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content, that moves buyers through the funnel. • Equip sales and partner teams with the messaging, training, and support structures they need to run a strong sales motion. • Become the resident expert on target buyers, market trends, and the competitive landscape, and use that expertise to shape planning. • Represent Flashpoint as a thought leader through publishing, social, and webinars. What you will achieve: Within 30 days • You will learn Flashpoint's vision, mission, strategy, and culture, and meet with your manager and key stakeholders across leadership, marketing, product, intelligence, sales, and customer success. • You will get up to speed on Flashpoint's product and service offerings and the competitive landscape. • You will analyze customer engagements and feedback to understand the business outcomes Flashpoint drives for them, and review prospect data to identify the biggest levers and blockers in the sales cycle. Within 60 days • You will contribute to a GTM initiative aimed at new business or existing-customer upsell. • You will complete a content audit and map content to the buyer's journey to drive conversion. • You will have built working competitive intelligence resources for your product area, and articulated how Flashpoint differentiates itself. By 90 days • You will have a prioritized action plan for your area of the PMM team, aligned to Flashpoint's corporate and marketing goals. • You will have built a product demo and delivered a training session to Sales so they can confidently communicate the value of our solutions to prospects and customers. • You will translate the product roadmap for your area into a unified launch strategy that supports the broader business. To be successful in this role, you will need: • Product marketing experience in cybersecurity or threat intelligence software. • Strong written and presentation skills you can point to, such as decks, launches, or competitive briefs. • Experience shaping pricing and packaging strategy for a SaaS product. • The ability to run multiple concurrent initiatives without losing momentum. Base Pay Range: $150,000-165,000/yr plus target bonus

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