Senior Market Manager

LifeWorks, Inc. • $86K — $136K *
Toronto, ON M3C 0E3In-Person
Telecommunications & Hardware
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • University degree in Marketing, Project Management, Business Administration, Communications, or related field
  • 5-7 years of relevant marketing, strategy, or GTM experience in telecommunications or B2C industries
  • Strong project management, organizational, and cross-functional coordination skills
  • Exceptional verbal and written communication skills, including presentation abilities
  • Strong business acumen and ability to analyze core business KPIs
  • Experience engaging diverse stakeholders and collaborating with leadership
  • Strategic and creative thinking, adaptable to evolving priorities
  • Familiarity with telecom pricing strategy and competitive positioning

Responsibilities

  • Lead end-to-end GTM workstreams for product launches and strategic initiatives
  • Develop and enforce comprehensive GTM frameworks and manage the master calendar
  • Partner with commercial leads and execution teams for consistency and coordination
  • Ensure customer and channel readiness across key initiatives with defined accountability
  • Define KPIs to measure program performance and GTM impact
  • Analyze market data and customer insights to refine GTM strategy
  • Drive enhancements to processes and workflows for improved operational efficiency

Benefits

  • Competitive salary and bonus structure, including a minimum of 3 weeks vacation
  • Flexible work arrangements including in-office and virtual options
  • Generous company-matched pension and share purchase programs
  • Community involvement opportunities
  • Career growth and development programs
  • A comprehensive benefits plan tailored to individual and family needs
Full Job Description
Description

As a Senior Market Manager, you'll lead Go-To-Market (GTM) coordination of major Wireless and Wireline marketing initiatives, bridging marketing strategy and operational execution. This role sits at the center of our GTM function, owning end-to-end launch readiness and ensuring seamless coordination across channels, commercial partners, and customer segments.

You'll own the orchestration of the entire GTM lifecycle - from plan through execution and post-launch feedback - while building scalable processes that enable consistent, high-impact delivery. You'll drive alignment across functions, partner with messaging, execution, and channel enablement teams, and serve as a trusted authority on GTM standards and execution rigor.

HERE'S HOW

  • Project Leadership: Lead end-to-end GTM workstreams for major product launches and strategic initiatives, owning detailed workback schedules and ensuring thoughtful, coordinated execution across all channels
  • Strategic Planning & Governance: Develop and enforce comprehensive GTM frameworks and standards. Manage the master calendar and ensure all initiatives align to and support business objectives
  • Cross-Functional Alignment: Partner closely with commercial leads, messaging teams, channel enablement, and go-to-market execution teams to drive consistency, coordination, and effectiveness across the entire customer and rep experience
  • Launch Readiness & Execution Rigor: Ensure channel and customer readiness across key initiatives. Define clear accountability, timelines, and quality standards that enable seamless execution and post-launch optimization
  • Marketing Analytics & Optimization: Define KPIs to track program performance and GTM impact. Analyze market data, competitive intelligence, and customer insights to continuously sharpen GTM strategy and effectiveness
  • Process Innovation: Identify and drive enhancements to downstream processes, tooling, and workflows that simplify execution and enable the team to scale impact


Qualifications

YOU'RE THE MISSING PIECE OF THE PUZZLE IF YOU HAVE:

  • University degree, preferably in Marketing, Project Management, Business Administration, Communications, or a related field
  • 5-7 years of relevant marketing, strategy, or GTM experience in telecommunications or B2C industries
  • Proven ability to lead end-to-end initiatives with strong project management, organizational, and cross-functional coordination skills
  • Exceptional communication and storytelling abilities across verbal, written, and presentation formats for all organizational levels
  • Strong business acumen with the ability to analyze and understand core business KPIs
  • Experience engaging diverse stakeholders and collaborating with leadership to drive alignment
  • Strategic and creative thinking approach with ability to thrive in ambiguous environments and evolving priorities
  • Familiarity with pricing strategy, offer mechanics, or competitive positioning in telecom markets
  • Experience with marketing automation, process governance, or tooling enhancements that drive operational efficiency


Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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