Scotiabank

Senior Manager, Specialty Segments - Multicultural Banking

Scotiabank • $100K — $130K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 7-10+ years in leadership roles within retail banking, strategy, or segment management
  • Experience in developing and executing national strategies across multiple channels
  • Deep understanding of multicultural client segments and Canadian market dynamics
  • Proven ability to build partnerships and influence senior stakeholders
  • Strong analytical skills, using data for decision-making
  • Exceptional communication and storytelling capabilities
  • Strategic mindset with execution aptitude

Responsibilities

  • Lead the relaunch and national expansion of the Multicultural Banking program
  • Define priority community segments based on market analysis and client needs
  • Develop a long-term roadmap for sustainable growth and brand relevance
  • Integrate multicultural strategies across key distribution channels
  • Design culturally relevant banking solutions tailored for diverse communities
  • Build and manage strategic partnerships with community organizations
  • Establish KPIs to measure effectiveness of programs and provide updates to leadership

Benefits

  • Join a forward-thinking organization with a collaborative team
  • Competitive compensation and benefits package
  • Opportunity to make a community impact
  • Recognition and rewards for high performance
  • Support from leadership for professional growth and development
Full Job Description
Requisition ID: 262398

The Senior Manager, Specialty Segments - Multicultural Banking contributes to the overall success of priority segments for Retail Customer Growth in Canada ensuring business strategies, plans and initiatives are delivered in compliance with governing regulations, internal policies and procedures.

Responsible for leading the relaunch and national expansion of the Bank's Multicultural Banking program. This role will define and execute a comprehensive strategy to better serve diverse communities, drive client acquisition and primacy, and embed multicultural banking capabilities across the distribution network.

The incumbent will act as a strategic connector across product, marketing, partnerships, and frontline teams to ensure culturally relevant, scalable, and commercially impactful solutions.

Is this role right for you? In this role, you will:
  • Program Relaunch & Strategy Development
    • Lead the end-to-end relaunch of the Multicultural Banking program, including strategy, value proposition, and go-to-market approach
    • Define priority segments and communities based on market opportunity, demographic trends, and client needs
    • Develop a clear multi-year roadmap to drive sustainable growth, client primacy, and brand relevance
    • Establish success metrics (e.g., acquisition, engagement, conversion, retention)
  • Distribution Enablement & Execution
    • Drive integration of the Multicultural Banking strategy across Retail, Commercial, and other key distribution channels
    • Partner with regional leadership and frontline teams to embed program execution into day-to-day sales and advisory practices
    • Develop tools, playbooks, and client engagement frameworks to support consistent execution nationally
    • Monitor performance and adoption across regions; identify gaps and implement course corrections
  • Client-Centric Value Proposition
    • Design culturally relevant banking solutions, advisory models, and client experiences tailored to diverse communities
    • Leverage insights and data to understand client behaviours, needs, and barriers to engagement
    • Collaborate with product teams to ensure offerings meet the evolving needs of multicultural segments (e.g., newcomers, established communities, business owners)
  • Partnerships & Ecosystem Development
    • Identify, build, and manage strategic partnerships with community organizations, cultural associations, and external stakeholders
    • Leverage partnerships to drive awareness, access, and trust within key communities
    • Collaborate with internal teams (Marketing, Communications, Community Investment) to amplify reach and impact
  • Marketing & Brand Positioning
    • Partner with Marketing to develop targeted, culturally relevant campaigns and engagement strategies
    • Ensure consistent and authentic brand representation across all multicultural initiatives
    • Support community-based events, activations, and sponsorships to deepen market presence
  • Performance Management & Governance
    • Establish and track KPIs to measure program effectiveness, ROI, and client outcomes
    • Provide regular updates to senior leadership on progress, risks, and opportunities
    • Ensure all initiatives are aligned with regulatory requirements and internal risk frameworks
  • Leadership & Influence
    • Act as a subject matter expert and thought leader in multicultural banking across the organization
    • Influence cross-functional stakeholders to align on priorities and deliver integrated solutions
    • Foster a culture of inclusion, innovation, and client-centricity within the program


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
  • 7-10+ years leadership experience in retail banking, strategy, or segment management
  • Strong experience developing and executing national strategies across multiple channels
  • Deep understanding of diverse/multicultural client segments and market dynamics (Canadian context preferred)
  • Proven ability to build partnerships and influence stakeholders at senior levels
  • Strong analytical skills with experience leveraging data to drive decision-making
  • Exceptional communication and storytelling skills
  • Strategic and forward-thinking, with the ability to translate vision into execution
  • Highly collaborative, with strong stakeholder management and influencing capabilities
  • Results-driven with a focus on measurable business outcomes
  • Passionate about advancing financial inclusion and supporting diverse communities


What's in it for you?
  • The opportunity to join a forward-thinking organization where you are surrounded by a collaborative team of innovative thinkers.
  • A competitive compensation and benefits package.
  • An organization committed to making a difference in our communities- for you and our clients.
  • You can expect to be recognized and rewarded for high-performance. You'll be supported by leadership through meaningful development conversations that enable faster advancement and internal training to support your growth and development.


Working Conditions
  • This role is located in our downtown Toronto, ON office location. Non-standard hours may be required to meet business objectives.


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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