Salesforce

Senior Manager Growth Marketing

Salesforce • $172K — $236K *
New York, NY 10025In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of B2B field marketing experience, preferably in the tech industry.
  • Proven track record in high-touch executive programs and multi-channel field campaigns.
  • Strong project management skills; ability to run multiple programs concurrently.
  • Outstanding organizational skills with attention to detail and capability to manage competing demands.
  • Experience collaborating with sales teams and understanding pipeline metrics.
  • Excellent communication and stakeholder management skills, influencing all levels including executives.
  • Data-driven mindset for tracking and analyzing marketing performance.
  • Experience with budget management and vendor invoicing.
  • Willingness to travel 20-30% for events and teamwork.

Responsibilities

  • Design and deliver a global calendar for Private Equity engagements and events.
  • Plan and execute targeted marketing campaigns for Private Equity and portfolio companies.
  • Activate Salesforce's global events tailored for Private Equity and its audience.
  • Support all aspects of the annual Dreamforce Private Equity program.
  • Manage vendor relationships, budgets, and attendee experience for PE events.
  • Track and report on key performance indicators for events and marketing efforts.
  • Own and maintain the Private Equity web presence including content strategy and updates.
  • Plan, produce, and host webinars, along with promotion and analysis afterward.
  • Analyze digital performance across channels and recommend actionable optimizations.
  • Mentor junior marketers and provide guidance as a senior member of the team.

Benefits

  • Access to resources to help find balance and optimize personal potential.
  • Support for personal and professional growth.
  • AI-driven tools to enhance productivity and impact.
  • Opportunities to redefine possibilities in various areas of life and work.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

About the Role

This is a rare opportunity to sit at the intersection of field marketing, executive engagement, and the private equity world - one of Salesforce's most strategic growth segments. As Senior Growth Marketing Manager for the Private Equity & Startups Practice, you'll support with the end-to-end marketing strategy that brings together some of the world's most influential Private Equity firms and their portfolio companies. You'll shape how they experience Salesforce - from intimate executive dinners to marquee global programs like our Private Equity Value Creation Days and Private Equity Dreamforce program - and you'll have the data and relationships to prove the impact.

What You'll Be Doing
Event Strategy & Execution
  • Design and deliver a global calendar of Private Equity engagements, including annual Value Creation Days for Private Equity Operating Partners and portfolio company CxOs across multiple locations
  • Plan and execute targeted Private Equity and portfolio company campaigns - digital and in person - in close partnership with internal relationship managers and stakeholders
  • Activate Salesforce's global events for PE and portfolio audiences including our World Tours, Industrie initiatives and other
  • Support with the full lifecycle of our annual Dreamforce Private Equity program - from strategy through post-event follow-up
  • Manage PE event sponsorships, including vendor relationships, budget oversight, securing Salesforce Executive and customer speakers and attendee experience
  • Track and report on event KPIs, including registration, attendance, engagement, and marketing-generated and influenced pipeline
Digital Marketing
  • Own and maintain the Private Equity web presence, including content strategy, ongoing updates, and alignment with campaign priorities
  • Plan, produce, and host end-to-end webinars - from topic development and speaker coordination through promotion and post-event analysis
  • Execute the Private Equity social media content plan, including publishing and performance tracking
  • Analyze digital performance across web, social, and webinar channels and translate insights into actionable optimizations
  • Partner with demand generation and content teams to amplify campaigns across channels
Content & Customer Marketing
  • Partner with relationship managers to identify portfolio companies suitable for external customer stories
  • Coordinate Private Equity and portfolio company speakers and Salesforce thought leaders for key programs
  • Maintain brand and messaging consistency across all event and campaign touch points
Pipeline & Revenue Impact
  • Use internal data to identify and prioritize target PE firms, portfolio companies, and key personas for marketing engagement
  • Track and report marketing-influenced pipeline, ACV contribution, and program ROI
  • Own event budget tracking, forecasting, and invoice management
Team Leadership
  • As a senior member of the practice, mentor and provide guidance to junior marketers supporting the PE & Startups program
  • Act as a thought partner to leadership on program strategy, prioritization, and resourcing
What We're Looking For
Required Qualifications
  • 7+ years of B2B field marketing experience, ideally spanning multiple countries or regions, tech industry preferred.
  • Proven track record delivering high-touch executive programs and multi-channel field campaigns at a senior level
  • Strong project management skills with the ability to run multiple programs simultaneously without dropping the ball
  • Highly organized with a sharp eye for detail and a clear system for managing competing priorities
  • Experience working closely with sales teams and a solid grasp of pipeline metrics and sales processes
  • Excellent stakeholder management and communication skills - comfortable influencing across functions and seniority levels, including senior executives
  • Data-driven approach to tracking, analyzing, and reporting on marketing performance
  • Experience managing budgets and vendor invoicing
  • Willingness to travel 20-30% for events and team collaboration


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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