Verkada Inc.

Senior Field Marketing Manager, Enterprise

Verkada Inc.$120K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-12 years of B2B marketing experience, including 3+ years in Enterprise Marketing
  • Strong logistical execution skills for concurrent events
  • Experience with channel or strategic partners in program execution
  • Ability to understand procurement personas and value propositions qualitatively and quantitatively
  • Proven advisory skills with sales leadership
  • Entrepreneurial spirit for fast-paced environments
  • Track record of creative event and demand generation programs
  • Willingness to travel 30-40% of the time

Responsibilities

  • Act as the main counterpart to sales leadership in the enterprise segment
  • Execute regional and local marketing campaigns with direct and partner involvement
  • Run account-based marketing programs and train sales reps for execution
  • Drive thought leadership and customer collaborations in physical security
  • Advise on impactful demand generation and marketing campaign strategies
  • Develop marketing approaches with top channel partners
  • Collaborate with Product Marketers for segment positioning and messaging

Benefits

  • Healthcare programs with 100% employee premium coverage on at least one plan
  • Comprehensive nationwide medical, vision, and dental coverage
  • Health Savings Account (HSA) with employer contributions
  • Expanded mental health support services
  • Paid parental leave and fertility benefits
  • Flexible paid time off and personal sick time
  • Professional development stipend
  • Wellness/fitness program benefits
  • Daily healthy lunches provided
  • Commuter benefits
Full Job Description
About the Role

As a Verkada Field Marketing Manager you are the "CMO" for our Enterprise business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.

We are open to location for this role.
What You'll Do
  • You are the main counterpart to sales leadership and "CMO" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
  • Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals
  • Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
  • Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
  • Work with top channel partners to develop their overall marketing and customer engagement approach
  • Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment
What You Bring
  • 7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing
  • Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
  • Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
  • Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition
  • Proven ability to act as an advisor and peer with sales leadership
  • Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
  • Proven track record executing creative or out-of-the-box event and demand generation programs
  • Willingness to travel 30-40% of the time (1-2 days a week on average)
  • Inbox 0 mentality
Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits
Additional Information
  • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.


Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$120,000-$180,000 USD

About Verkada Inc.

Verkada Inc. is a technology company that specializes in security cameras and video surveillance systems. The company was founded in 2016 and is headquartered in Mountain View, California. Verkada's cameras are designed to be easy to install and use, and they offer features such as facial recognition and license plate recognition. The company's customers include schools, hospitals, and businesses. Verkada has raised over $140 million in funding to date and is backed by several venture capital firms.
Learn more about Verkada Inc.
Size
500 employees
Industry
Founded
2016

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