Location
Ottawa and Toronto, Canada - Hybrid
Other Canadian and USA locations - Remote
About the team
The Campaign Marketer develops and leads integrated account-based marketing strategies designed to drive engagement, pipeline creation, opportunity acceleration, and growth within Kinaxis' strategic and enterprise accounts. This role serves as the marketing lead for priority account programs, leveraging customer insights, account intelligence, market trends, and buying-group analysis to create highly targeted marketing strategies that align with sales priorities and business objectives.
The Campaign Marketer influences go-to-market strategy across priority segments, advises stakeholders on ABM best practices, and drives measurable business outcomes through data-driven marketing initiatives. The role collaborates across Sales, Solutions Marketing, Field Marketing, Creative, Content, and Revenue Operations teams to maximize account penetration and revenue impact.
What you will do
- Develop and execute account-based marketing strategies for strategic and enterprise accounts that drive engagement, pipeline growth, and revenue outcomes.
- Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities.
- Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels to support account acquisition, expansion, and opportunity acceleration.
- Leverage account intelligence, engagement insights, and performance analytics to optimize strategy, improve account penetration, and maximize business impact.
- Serve as the primary marketing advisor for assigned strategic account teams, providing expertise on account-based marketing best practices and tactics.
- Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and drive go-to-market objectives.
- Manage demand requests for ad-hoc marketing requests and needs of the sales team to support account based selling initiatives and track and report on the key account metrics and outcomes of these efforts
- Utilize marketing automation and CRM platforms to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI
- Stay informed about industry trends, best practices and emerging technologies in campaign and ABM marketing, and recommend innovated approaches to drive results and differentiate the brand
What we are looking for
- Bachelor’s degree in marketing, communications, business or related field
- 7+ years of progressive B2B marketing experience, including significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing.
- Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes.
- Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies.
- Strong analytical skills with the ability to leverage account intelligence, engagement data, and performance metrics to inform decisions and optimize results.
- Experience using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies).
- Demonstrated ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams.
- Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations.
- Strong business acumen, strategic thinking, and the ability to operate independently in a highly collaborative environment.
#Senior
Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day, when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more.
Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net-zero operations strategy. We are involved in our communities and support causes where we can make the most impact.
People matter at Kinaxis and here are some of the perks and benefits we offer, which may vary by location and employee:
- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com.
