Salesforce

Product Marketing IT Service Director

Salesforce$164K — $261K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in product marketing or corporate marketing
  • Experience in IT Service Management or related IT domains
  • Excellent communication and presentation skills
  • Strong relationship-building with cross-functional teams
  • Ability to create various marketing assets like product videos and pitch decks
  • Data-driven decision-making and tracking marketing metrics
  • Strategic crafting of messaging for technology products

Responsibilities

  • Partner with sales and solution engineers to create content that boosts sales
  • Define clear, customer-centric narratives and value propositions
  • Translate marketing initiatives into actionable programs across teams
  • Create thought leadership content like webinars and case studies
  • Operationalize internal and external marketing communications
  • Develop processes for training sales teams and executing sales plays
  • Collaborate with product teams to guide innovative product development
  • Lead product launch initiatives and develop training materials
  • Deliver compelling presentations to diverse audiences

Benefits

  • Comprehensive health and wellness programs
  • Opportunities for continuous learning and development
  • Flexible work environment
  • Collaborative and innovative company culture
  • Engagement with a cross-functional team environment
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

We are looking for a creative, motivated and passionateDirector of Product Marketing who can drive vision, messaging and awareness for our IT & HR Service Management solutions, while working with cross functional teams to deliver our product marketing strategy.You will have demonstrable expertise in all areas of product marketing product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc.You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment.Strong presentation skills, executive presence and ability to deal with ambiguity.

Responsibilities
  • Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
  • Be a part of a team that helps define differentiated, clear and customer-centric narrative, value props, positioning and messaging.
  • Translate our marketing initiatives into actionable programs and align with our digital & field marketing teams to help drive demand generation.
  • Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
  • Transform and operationalize internal and external marketing communications.
  • Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
  • Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
  • Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
  • Lead product launch plans and develop effective sales training materials.
  • Confidently deliver presentations to audiences of all sizes

What does the ideal candidate look like?
Required Skills:
  • 8+ years of experience in product marketing, industry marketing or corporate marketing.
  • Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management
  • Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
  • Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
  • Ability to strategize and craft compelling messaging andpositioning for technology products.

Preferred Skills:
  • Experience with the Salesforce products and/or other IT Service Management solutions or platforms preferred
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

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Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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