Salesforce

Product Marketing Budget Associate Manager

Salesforce$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years in marketing operations, financial analysis, budget management, or business operations.
  • Proven track record with large operational budgets and variance analysis.
  • Expertise in Excel/Google Sheets with advanced functions; knowledge of ERP software like SAP or Coupa is advantageous.
  • Strong skills in cross-functional collaboration, problem-solving, detail orientation, and executive communication.
  • Familiarity with project management tools (Agile, Asana, Monday.com) is a plus.

Responsibilities

  • Manage the complete budget tracking, forecasting, and reporting process for Applications Product Marketing.
  • Monitor spending against budget targets, highlighting variances and potential reallocations.
  • Lead financial planning cycles, creating models and consolidating inputs for decision-making.
  • Oversee the Purchase/Invoice Requests lifecycle ensuring timely approvals and submissions.
  • Identify and resolve stalled purchase orders and contracts to maintain project timelines.
  • Conduct monthly reconciliations with Finance to ensure accurate financial records.
  • Create dashboards and reports that simplify complex financial data for strategic insights.

Benefits

  • Comprehensive health coverage and wellness programs.
  • Generous paid time off and holidays to promote work-life balance.
  • Professional development resources and training opportunities.
  • Inclusive environment that values diversity and collaboration.
  • Flexible work arrangements to meet individual needs.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

Job Title: Product Marketing Budget Associate Manager

Role Summary The Product Marketing Budget Associate Manager leads day-to-day financial operations and budget governance for the Applications Product Marketing team. This role bridges marketing strategy and financial execution, ensuring optimal resource allocation, accurate forecasting, and seamless procurement. You will serve as the core operational partner to Product Marketing Managers (PMMs), Finance, and Procurement, driving fiscal discipline while streamlining cross-functional workflows.

Key Responsibilities

Budget Management & Forecasting
  • Own end-to-end budget tracking, forecasting, and reporting for the Applications Product Marketing organization.
  • Monitor real-time spend against planned targets, proactively identifying variances, risks, and re-allocation opportunities.
  • Lead annual and quarterly financial planning cycles by developing models, consolidating team inputs, and preparing decision-ready templates.

Procurement & Workflow Execution
  • Direct the lifecycle of Purchase/Invoice Requests (PIRs), working directly with PMMs to ensure timely submission and swift approval routing.
  • Actively track and unblock stalled PIRs, vendor contracts, purchase orders, and invoices to prevent project delays or budget forfeit.
  • Perform monthly financial reconciliations in partnership with Finance to maintain accurate accruals and ledger integrity.

Executive Reporting & Process Optimization
  • Build and maintain dynamic dashboards and executive reports that translate complex financial data into concise, strategic insights.
  • Continuously audit and optimize budget tracking systems, tools, and workflows to improve operational efficiency.
  • Establish standard operating procedures (SOPs) for financial requests to train and onboard team members on procurement protocols.

Cross-Functional & Project Support
  • Serve as the primary liaison between Marketing, Finance, and Procurement to resolve discrepancies and align spend with strategic priorities.
  • Provide ad-hoc financial analysis and lightweight project management support for broader marketing initiatives as capacity allows.

Qualifications
  • Experience: 2-4 years of experience in marketing operations, financial analysis, budget management, or business operations.
  • Financial Literacy: Proven capability in managing large operational budgets, variance analysis, purchase order lifecycles, and forecasting.
  • Technical Skills: Advanced proficiency in Excel/Google Sheets (vlookups, pivot tables, financial modeling); experience with enterprise procurement/ERP software (e.g., SAP, Coupa, Oracle, Anaplan) and reporting tools (e.g., Tableau, PowerBI) is a plus.
  • Core Competencies: Strong cross-functional coordination, assertive problem-solving, high attention to detail, and clear executive communication skills.
  • Bonus: Project management experience (Agile, Asana, Monday.com) or familiarity with product marketing organization structures.


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