Overview & Outcomes Shutterfly is looking for a detail-oriented CRM Operations Specialist to join our digital CRM TechOps team. The CRM Operations Specialist will assist with the development, management, and optimization of Shutterfly brand email, push, SMS programs -including; promotional and transactional campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion email/digital marketing best practices and brand guidelines to email production and asset creation.
Key Responsibilities - Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
- Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
- Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
- Maintains an understanding of brand, audience, and company objectives.
- Manages personal timelines for campaigns and program deliverables.
- Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
- Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
- Maintains current knowledge of industry best practices, regulation, and privacy issues.
- Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.
Qualifications - 4+ years of experience in email marketing, preferably in a B2C setting
- Ability to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environment
- Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
- Bachelor's degree or equivalent experience
- Knowledge of email marketing best practices, including list management, segmentation, and deliverability
- Excellent communication, problem solving, and collaboration skills
- Ability to meet deadlines while managing multiple concurrent programs
- Salesforce Marketing Cloud, ActionIQ, Braze, or Attentive experience a plus
- Experience writing custom SQL statements to create new audience segments
- HTML knowledge and responsive email best practices used for email production
Locations This role is fully remote, and candidates are not required or expected to live near a Shutterfly office location. Candidates who do live near one of our physical offices are welcome to work in person when they choose, but in-office work is optional and not a requirement for this role.
The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.
California : [$69,000 - $97,250]
Connecticut and New York: [$69,000 - $89,000]
Colorado, Illinois, Minnesota and Washington: [$69,000 - $82,500]
Nevada: [$64,750 - $89,000]]
Maryland and New Jersey: [$74,250 - $89,000]]
Hawaii : [$64,750- $77,500]
This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.
This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.
This position will accept applications on an ongoing basis until filled.
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