The OpportunityBridgeway is Adobe's agentic marketing partner for small businesses and solopreneurs-photographers, estheticians, fitness coaches, bakers, contractors-the people running a business with no marketing team behind them.
We're building software that acts like a great marketing hire, not another tool to learn.
We are looking for a Principal Product Manager who can help define what an AI-native marketing partner should become.
What Great Looks LikeA product builder who thrives in ambiguity, moves quickly, and takes responsibility for outcomes-not just requirements, roadmaps, or launches.
We look for people who have shipped. Take products from an unclear customer problem to something real, useful, and adopted. Know how to develop a strong point of view without becoming attached to your first answer.
Everyone on our team operates across three lenses: customer, product, and execution.
- Treat the product like it is your business.
- Spend time with customers, identify what they are struggling to articulate, and turn those insights into products that feel remarkably simple.
- Know what should be built, what should not be built, and what needs to be learned first. Reduce complex systems and emerging AI capabilities into experiences customers immediately understand.
- Go beyond adding AI to traditional software. Design products around agents that can reason, take initiative, coordinate work, learn from feedback, and earn the trust to act on a customer's behalf.
- Move fluidly between strategy, prototyping, customer conversations, data analysis, writing, and delivery. Use AI tools to compress the distance between an idea and something customers can experience.
- Shape how Bridgeway understands a business, develops strategies, proposes campaigns, coordinates specialized agents, completes work, and earns permission to act more autonomously.
- Bring clarity to product reviews, improve how the team makes decisions, and create lightweight systems that increase velocity without introducing unnecessary process.
- Build strong relationships across product, design, engineering, legal, marketing, and executive teams while protecting the autonomy and speed required for an incubation-stage product.
What Is Needed to Succeed- Significant experience building and scaling customer-facing software, with a track record of taking products from early discovery through launch, adoption, and iteration.
- Hands-on experience building AI products or a demonstrated ability to quickly understand LLMs, agents, memory systems, evaluations, orchestration, and the trade-offs involved in deploying them responsibly.
- Ability to define meaningful success metrics, interpret incomplete data, design experiments, and distinguish real customer value from superficial engagement.
- Willingness to interview customers, write product copy, build prototypes, inspect product behavior, analyze usage, and work directly with designers and engineers throughout execution.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100In New York, the pay range for this position is $194,800 - $282,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
