Marketing Manager, Internet West - Revenue Growth and Offers

LifeWorks, Inc. • $70K — $120K *
Toronto, ON M3C 0E3In-Person
Telecommunications & Hardware
Less than 5 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 3-5 years in finance, pricing, and/or strategy roles in telecommunications or tech industries.
  • Experience in building financial models and business cases.
  • Strong analytical and data-driven decision-making skills.
  • Familiarity with telecom industry performance metrics (ARPU, revenue, margin).
  • Proven ability to lead complex commercial initiatives successfully.
  • Excellent relationship management across various internal teams.
  • Strong project management skills with experience in multi-stream initiatives.

Responsibilities

  • Drive West Internet revenue growth through high-impact programs.
  • Establish metrics tracking for ARPU, AMPU, and household growth.
  • Collaborate with Finance to set and report on revenue targets.
  • Develop strategies to enhance profitability across product portfolios.
  • Conduct analyses to assess risks and financial impacts of strategies.
  • Create business cases to identify P&L opportunities in Internet portfolios.
  • Support Planning team with acquisition forecasts and budget processes.

Benefits

  • Comprehensive total rewards pack including competitive salary and bonuses.
  • Minimum 3 weeks of vacation and flexible benefits.
  • Options for remote, hybrid, or in-office work arrangements.
  • Generous pension and share purchase programs.
  • Opportunities for community involvement and giving back.
  • Career growth and continuous learning opportunities.
Full Job Description
Description

In this role, you will be a key driver of our West Internet (inclusive of PureFibre, Wireless Home Internet, and Copper) revenue growth, delivering and monitoring high-impact programs that increase customer value, reduce cost, and strengthen long-term profitability. By mastering our Internet West revenue portfolio and performance metrics, you will develop profitable growth strategies to scale the portfolio to new customers while elevating key value propositions and bundling opportunities.

#LI-REMOTE

Here's the Impact You'll Make

West Internet Revenue and Margin Growth

  • Establish and own performance tracking of key revenue metrics including ARPU, AMPU, loading RMR, household growth, attach rates, yield and service adoption
  • Partner with Finance and Forecasting teams to set ambitious yet achievable quarterly targets, align on in-year and long-term revenue and margin forecasts and report on acquisition discounting budgets.
  • Develop performance summaries to enable continuous optimization and visibility across teams
  • Develop strategies to enhance margin and revenue to increase overall profitability
  • Build data-driven business cases and support strategic programs that identify and capture P&L opportunities across Internet West portfolios (PureFibre, Wireless Home Internet, and Copper)
  • Conduct scenario analyses to evaluate risk, ROI and long-term financial impact
  • Build and maintain portfolio projections including loading performance, AMPU/RMR, revenue, tier mix to inform monthly targets
  • Support Planning team with Triage/Budget and Stratcheck process by providing acquisition forecast.
  • Proactively kept the Planning team informed of emerging risks and opportunities.
  • Size portfolio impact of pricing and offer changes into future projections to articulate overall variance to budget
  • Establish repeatable execution frameworks to ensure scalability and long-term program sustainability


Qualifications

What You Bring

  • 3-5 years in finance, pricing and/or strategy roles within telecommunications, security, IoT, or technology
  • Experience building financial models and business cases is considered a strong asset
  • Strong analytical capability, translating data into actionable commercial strategies and recommendations
  • Familiarity with key performance drivers such as loading volume, ARPU, margin, revenue
  • Proven track record leading complex commercial initiatives from design through execution
  • Strong relationship management skills across pricing, finance, marketing, sales, systems, and product teams
  • Ability to navigate ambiguity and competing priorities while delivering results
  • Excellent project management skills, with experience coordinating multi-stream initiatives
  • Compelling storyteller, able to influence senior leaders through clear, fact-based recommendations
  • Understanding of customer lifecycle management, customer lifetime value, and the Canadian telecommunications landscape


This role is open to anyone in Canada.

Salary Range: $70,000 - $120,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

Sales and Marketing

Help us, help our customers make a real connection

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

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LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

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Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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