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Job Category
Marketing & Communications
Job Details
About the RoleJoin Salesforce's Social & Influence Marketing team to lead our influencer and industry voice ecosystem, grow our employee advocacy program, and help bring major Product Launches to life across social.
This is a dual-track role for someone who is equally comfortable building influencer relationships and shaping social content around a launch moment. You'll own key programs end-to-end, co-lead Product Launch execution with our Content Strategy & Creative Lead, and bring the cross-functional teams required to deliver the work together.
You're also deeply plugged into culture - someone who understands the conversations, creators, formats, and behaviors shaping social in real time, and can turn that fluency into relevant content and influencer opportunities for Salesforce.
What You'll Own- Influencers (AI Creators & Builders): Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
- Industry Voices: Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
- Employee Advocacy: Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
- Product Launches: Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
- Channel Strategy: Own the strategy and presence for Instagram and TikTok, shaping how Salesforce shows up across both channels.
- Trend-spotting: Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.
Cross-Functional Leadership- Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
- Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
- Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.
How You'll Work With the Team- Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.
- Bring insights from influencers, creators, and industry voices back into the team - helping inform how we think about audiences, narratives, content, and cultural opportunities.
- Collaborate with the Social Strategy & Operations Lead, using measurement, performance insights, and competitive intelligence to inform the work and understand its impact.
What Success Looks Like- Slack has a well-run influencer and industry voice ecosystem with clear relationship tiers, engagement strategies, and a predictable activation cadence.
- Employee advocacy operates with a consistent editorial rhythm and an engaged network of employee ambassadors.
- Instagram and TikTok have clear strategies and increasingly distinctive roles within Salesforce's broader social presence.
- Product Launches are delivered on time and on budget, with strong alignment across influencer, content, measurement, and operations.
- You take full accountability for the work you own and progressively lead larger, more complex launch moments independently.
Qualifications & Experience- 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution.
- Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement.
- Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
- Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
- Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes.
- A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights.
- Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends.
- Experience managing project budgets and timelines and making sound decisions within moderate ambiguity.
- Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs.
- Experience with employee advocacy programs and tiered influencer engagement models is a plus.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
