Salesforce

Manager, Social Content & Influence Strategy

Salesforce • $117K — $177K *
Seattle, WA 98115In-Person
Consumer Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years in social media, influencer marketing, or content strategy, demonstrating end-to-end campaign ownership.
  • Proven expertise in managing influencer relationships, including sourcing and measurement.
  • Skilled in developing and executing social content, copywriting, and editorial planning.
  • Experience supporting major product launches across social channels.
  • Strong leadership abilities to align cross-functional teams on shared goals.
  • Expertise in crafting product narratives informed by audience insights.
  • Knowledgeable about Instagram and TikTok, including creator ecosystems and trends.

Responsibilities

  • Lead the end-to-end influencer program, including strategy and activations.
  • Build and manage influential industry voice relationships to engage around Salesforce values.
  • Own the employee advocacy program, ensuring a consistent engagement strategy.
  • Co-lead social execution for major product launches, progressively taking ownership.
  • Develop channel strategies for Instagram and TikTok, enhancing presence.
  • Identify and contribute to trends, influencing engagement strategies across platforms.

Benefits

  • Collaborative work environment focused on cross-functional leadership.
  • Opportunities for professional growth and independent project ownership.
  • Access to a rich network of influencers and industry voices.
  • Engagement with major product launches and innovative marketing strategies.
  • Support for creative expression and strategic thinking within social channels.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

About the Role

Join Salesforce's Social & Influence Marketing team to lead our influencer and industry voice ecosystem, grow our employee advocacy program, and help bring major Product Launches to life across social.

This is a dual-track role for someone who is equally comfortable building influencer relationships and shaping social content around a launch moment. You'll own key programs end-to-end, co-lead Product Launch execution with our Content Strategy & Creative Lead, and bring the cross-functional teams required to deliver the work together.

You're also deeply plugged into culture - someone who understands the conversations, creators, formats, and behaviors shaping social in real time, and can turn that fluency into relevant content and influencer opportunities for Salesforce.

What You'll Own
  • Influencers (AI Creators & Builders): Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
  • Industry Voices: Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
  • Employee Advocacy: Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
  • Product Launches: Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
  • Channel Strategy: Own the strategy and presence for Instagram and TikTok, shaping how Salesforce shows up across both channels.
  • Trend-spotting: Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.


Cross-Functional Leadership
  • Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
  • Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
  • Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.


How You'll Work With the Team
  • Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.
  • Bring insights from influencers, creators, and industry voices back into the team - helping inform how we think about audiences, narratives, content, and cultural opportunities.
  • Collaborate with the Social Strategy & Operations Lead, using measurement, performance insights, and competitive intelligence to inform the work and understand its impact.


What Success Looks Like
  • Slack has a well-run influencer and industry voice ecosystem with clear relationship tiers, engagement strategies, and a predictable activation cadence.
  • Employee advocacy operates with a consistent editorial rhythm and an engaged network of employee ambassadors.
  • Instagram and TikTok have clear strategies and increasingly distinctive roles within Salesforce's broader social presence.
  • Product Launches are delivered on time and on budget, with strong alignment across influencer, content, measurement, and operations.
  • You take full accountability for the work you own and progressively lead larger, more complex launch moments independently.


Qualifications & Experience
  • 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution.
  • Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement.
  • Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
  • Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
  • Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes.
  • A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights.
  • Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends.
  • Experience managing project budgets and timelines and making sound decisions within moderate ambiguity.
  • Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs.
  • Experience with employee advocacy programs and tiered influencer engagement models is a plus.


About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

SEARCH SALESFORCE JOBS

Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Salesforce

More Consumer Technology Jobs

Find similar Manager, Social Content & Influence Strategy jobs:

NationwideSeattle, WA