Comcast

Manager, Digital Analytics

Comcast$100K — $130K *
Telecommunications & Hardware
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital, marketing, or customer analytics
  • Strong experience with SQL and data visualization BI tools (Tableau, Power BI)
  • Expertise in digital analytics (e.g., Adobe Analytics) and funnel/journey analysis
  • Proven ability to connect data to business outcomes and growth opportunities
  • Strong communicator skilled in influencing stakeholders

Responsibilities

  • Lead analysis of digital customer behavior to enhance conversion and engagement
  • Translate complex data into clear insights tied to revenue and customer experience
  • Analyze the digital funnel to identify friction points and optimization opportunities
  • Evaluate campaign effectiveness in collaboration with marketing and GTM teams
  • Identify opportunities to improve digital experiences and support A/B testing initiatives
  • Deliver high-impact reporting and recommendations to senior leadership

Benefits

  • An array of options to support physical, financial, and emotional well-being
  • Personalized support tools and expert guidance during significant life milestones
  • Flexible work schedules, including the possibility to work nights and weekends
  • Career growth opportunities in a team focused on innovation and outcomes
Full Job Description
Job Summary
As a Manager, Digital Customer Analytics & Insights, you will inform end-to-end digital funnel and customer journey analytics to drive measurable business outcomes-including revenue growth, lead quality, and customer experience improvements. You will lead high-impact analytical initiatives in close partnership with Marketing, Digital, Product, and Sales, developing a deep understanding of customer behavior across journeys and translating insights into actions that improve performance and decision-making across the organization. You will also play a key role in advancing how Comcast Business leverages data to optimize customer experiences-evolving from journey visibility and performance measurement to enabling more targeted, insight-driven personalization strategies over time. In parallel, you will elevate how we measure and understand customer sentiment by partnering with Product and Brand on NPS strategy, analysis, and insight integration into broader experience and performance frameworks.

Job Description

Responsibilities:

Drive Business Impact Through Digital Insights
  • Lead analysis of digital customer behavior across web, and integrated channels to identify opportunities to increase conversion, engagement, and pipeline contribution
  • Translate complex data into clear, executive-ready insights tied to revenue, lead quality, and customer experience outcomes
  • Develop and maintain KPI frameworks aligned to Comcast Business growth priorities (e.g., acquisition, retention, cross-sell)


Own End-to-End Funnel & Journey Analytics
  • Analyze the full digital funnel-from traffic acquisition through lead conversion and sales handoff-to identify friction points and optimization opportunities
  • Partner with Marketing and GTM teams to evaluate campaign effectiveness, attribution, and segment performance
  • Enable visibility into journey performance across key customer segments and products


Optimize Digital Experience & Personalization
  • Identify and quantify opportunities to improve digital experiences, including site UX, content performance, and personalization strategies
  • Support testing and optimization initiatives (A/B, multivariate) by defining success metrics and analyzing results
  • Collaborate with product, UX, and martech teams to implement insights into experience improvements


Advance Data & Measurement Maturity
  • Partner with analytics, data engineering, and martech teams to enhance tracking, tagging, and data integration across platforms
  • Define measurement frameworks that support multi-channel attribution and customer-centric analytics
  • Identify gaps in data, tools, or processes and recommend scalable solutions to improve insight generation


Enable Executive Reporting & Decisioning
  • Deliver concise, high-impact reporting and storytelling for senior leadership, highlighting key drivers of performance and clear action recommendations
  • Support regular cadence (e.g., digital scorecards, campaign readouts) with a focus on insights vs. reporting outputs
  • Align analytics outputs to strategic priorities and investment decisions


What You'll Do:
  • End-to-end digital funnel and customer journey analytics-from acquisition through conversion
  • Identify drivers of performance, friction points, and opportunities to improve lead quality and conversion
  • Lead measurement strategy across digital touchpoints, ensuring accurate tracking and data integrity
  • Inform A/B testing and optimization, turning insights into scalable experience improvements
  • Partner with Marketing, Product, Sales, and Brand to connect customer behavior, NPS, and performance outcomes
  • Deliver executive-ready insights and recommendations that influence business decisions
  • Build reporting that shift focus from metrics 12 insights 12 action
  • Work at the intersection of data, digital experience, and revenue growth
  • Influence how analytics shapes strategy and investment decisions
  • Partner cross-functionally to drive real, measurable business impact
  • Grow your career in a team focused on innovation, learning, and outcomes
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
  • Other duties and responsibilities as assigned.


What You Bring:
  • 5+ years in digital, marketing, or customer analytics
  • Strong experience with SQL, and data visualization BI tools (Tableau, Power BI) and Experimentation frameworks
  • Expertise in digital analytics (e.g., Adobe Analytics) and funnel/journey analysis
  • Proven ability to connect data to business outcomes and growth opportunities
  • Strong communicator who can influence stakeholders and simplify complex insights
  • Experience in B2B, telecom, or multi-channel environments is a plus
  • Experience working within complex martech/data ecosystems and driving measurement improvements


Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills
Analytics, Collaboration, Digital Analytics

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience
5-7 Years

About Comcast

FreeWheel manages the economics of content for the enterprise class of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. They offer advertising sales rights, display, video, mobile ad management, contract management, professional content, ad serving, reporting, analytics, technology, services, advisory services, business operations, programmatic advertising, advertising marketplace, and linear, and online advertising.

Comcast Careers

Joining Comcast means becoming part of a dynamic team committed to shaping the future of media and technology. As a leading company in entertainment, communications, and technology, Comcast offers unparalleled job opportunities designed to foster professional growth and innovation. Work You’ll Do At Comcast, you’ll be part of a culture that cherishes diversity, leadership, and innovation. Our team is at the forefront of the industry, leading changes that redefine how people connect and experience content across the globe. Transform your career with a company that is committed to your professional development. Comcast offers a variety of positions across multiple fields, where your skills will be honed for leadership roles and your career aspirations supported by comprehensive training programs. Join Our Leading Team Be part of a team that values creativity and diversity. Comcast’s commitment to inclusive culture and diversity training ensures that every team member’s voice is heard and valued. This approach not only enhances our work environment but also drives our leadership in the competitive tech industry. Innovate with Us Engage in work that matters with a team of over 100,000 employees worldwide. At Comcast, innovation isn’t just another buzzword—it's at the core of everything we do. From developing groundbreaking technology to reimagining how our customers experience entertainment and communication, your work will influence millions. Internship and Employment Opportunities Start your career with a Comcast internship, where you’ll gain invaluable industry experience, network with professionals, and develop skills that will benefit you throughout your career. For those seeking full-time positions, Comcast’s hiring process is designed to find not just the right skills but the right fit for our culture of growth and innovation. Benefits and Growth Comcast is dedicated to the well-being and advancement of our team members. Enjoy a wealth of benefits that support both your professional and personal life, including health, wellness, and retirement plans. Our employees are encouraged to pursue continuous growth through professional development opportunities and leadership training. Stay Connected Join the Comcast Team Explore job opportunities that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Search Comcast jobs today and find out where your career could take you. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Read Careers Blog Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Comcast. By joining Comcast, you’re not just finding a job—you’re joining a community of innovators who are passionate about creating extraordinary experiences for our customers and for each other.
Learn more about Comcast
Size
31,000 employees
Market Cap
$149.9 billion
Industry
Net Income
$10.5 billion
Founded
1963
5 Year Trend
+7.6%
Revenue
$103.5 billion
NASDAQ

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