ABOUT THE POSITION
The Lead Channel Merchandiser is responsible for driving account-specific merchandising execution across key wholesale partners, translating channel strategy into actionable assortments, insights, and go-to-market plans. This role partners closely with Account Sales, Planning, and Marketing to deliver consumer-right assortments, compelling in-market storytelling, and profitable growth at the account level.
Serving as the primary merchandising lead for assigned accounts and channels, the Lead Channel Merchandiser owns sell-in readiness, performance insights, and seasonal execution. This role ensures alignment with broader channel strategies established by Channel Merchandising leadership while delivering tailored, account-level success.
HOWYOU27LLMAKE A DIFFERENCE
- Translate channel strategy into account-specific assortments, leveraging sell-through data, bookings, and market insights
- Analyze product performance and consumer behavior to inform future line plans, assortment strategies, and profitable growth
- Build consumer-right assortments that balance brand storytelling, innovation, pricing, and retail constraints
- Partner cross-functionally with Sales, Planning, and Marketing to deliver integrated account strategies and seasonal plans
- Lead sales meeting execution, including content development and compelling product storytelling
- Drive in-season and post-season insights, identifying risks, opportunities, and actionable strategies
- Establish and align assortment architecture, pricing strategies, and SKU productivity across accounts
- Own and manage SMU (Special Make-Up) processes end-to-end, ensuring brand alignment and financial success
- Identify and execute opportunities to increase volume, visibility, and cross-channel growth
- Monitor and drive account performance across revenue, margin, forecasting, and SKU productivity
YOU ARE
- A strong merchant who connects product, consumer, and account needs into clear assortment strategies
- Commercially driven with strong analytical and financial acumen
- A collaborative partner who thrives in cross-functional environments
- Skilled at influencing through insights, data, and storytelling
- Detail-oriented and highly organized, with the ability to manage multiple accounts and priorities simultaneously
YOUHAVE
- 5+ years of experience in merchandising, planning, buying, wholesale, or account-facing roles
- Strong expertise in assortment planning, sell-through analysis, and retail dynamics
- Experience working with wholesale partners and sales teams
- Proven ability to translate data into actionable insights and strategies
- Strong communication skills, with the ability to deliver clear and compelling presentations
- A bachelor27s degree or equivalent experience
- Ability to travel up to 20%
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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
