WHAT WE'RE LOOKING FORWe are looking for a
Manager, Communications - Incubator - Global who will lead strategic communications, public relations, earned media, and influencer initiatives supporting DECIEM's portfolio of incubator brands (LOoPHA & Skin Chemistry). This role will be responsible for translating brand and business priorities into compelling narratives that drive awareness, engagement, and advocacy across global markets. The ideal candidate is a strong storyteller with a deep understanding of the evolving communications landscape, established media and influencer relationships, and experience managing agency partnerships to deliver impactful PR programs. This person will serve as a strategic communications partner, leading day-to-day execution across earned media, influencer strategy, media relations, and reputation-building initiatives to elevate the visibility and growth of our incubator brands globally.
This is a hybrid role, based three days on-site in our
Toronto office.
PAY RANGEThe anticipated base salary for this position is $95,000 to $105,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
WHAT YOU'D BE DOING IN THIS ROLE- Develop and execute integrated global communications and PR strategies that build brand awareness, strengthen reputation, and support business objectives for DECIEM's incubator portfolio
- Lead earned media initiatives including media outreach, pitching, press releases, product launches, media briefings, storytelling campaigns, and thought leadership opportunities
- Build and maintain strong relationships with journalists, editors, creators, influencers, and industry stakeholders to secure meaningful media coverage and brand visibility
- Serve as the day-to-day communications lead and strategic partner for external PR agencies, consultants, and vendors, ensuring alignment on priorities, timelines, and deliverables
- Manage influencer engagement strategies, including creator identification, relationship management, influencer seeding, campaign execution, and performance tracking to drive awareness and consumer consideration
- Oversee affiliate and creator commerce initiatives, including platforms such as ShopMy, from campaign setup and budget management through performance reporting and optimization
- Identify proactive opportunities to generate buzz and position incubator brands as industry leaders through cultural moments, trends, partnerships, and media opportunities
- Develop compelling communications materials including key messages, press releases, media kits, executive talking points, briefing documents, and brand narratives
- Partner cross-functionally with Brand, Marketing, Digital, Social, Product, and Commercial teams to ensure consistent messaging and alignment across all communication touchpoints
- Monitor communications performance, media coverage, industry trends, and competitive landscapes to provide insights and recommendations that enhance brand visibility and impact
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE- 5+ years of experience in communications, public relations, earned media, or integrated communications, with experience working within an agency environment, in-house brand team, or a combination of both
- Proven success developing and executing strategic PR programs, securing earned media coverage, and building brand narratives that drive measurable awareness and engagement
- Established relationships across media, editorial, influencer, and creator networks, with the ability to leverage existing connections while proactively building new relationships across global markets
- Experience managing external PR agencies, influencer partners, and cross-functional stakeholders, with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
- Strong understanding of the beauty, fashion, lifestyle, or consumer industries, with exceptional storytelling, writing, communication, and strategic thinking skills
WHAT YOU'LL BE GAINING BY JOINING OUR TEAMThere's a lot of good stuff that comes along with being a DECIEM team member. Here's a few of our favourite perks and benefits, in no particular order...
- Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
- 6 months of paid time off for new parents (inclusive of all genders).
- Work from anywhere 4 weeks per year.
- A hybrid work model (for applicable roles).
- Summer Friday's - get off at 1pm all summer long! (for applicable roles).
- A dog-friendly office (and lots of cute dogs to play with).
- Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
- Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
- A generous discount on DECIEM products for you, your family, and your friends.
