Founding Account Executive - Technical Sales

Formance, Inc

$300K — $330K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in B2B tech sales, specifically in fintech, payments, banking, or crypto.
  • Proven track record of closing complex deals with technical buyers.
  • Knowledge of US market dynamics, including procurement cycles and legal constraints.
  • Ability to work in an early-stage environment where processes are still being developed.
  • Strong communication skills for technical and non-technical stakeholders.

Responsibilities

  • Own the complete sales cycle from initial contact to contract signing.
  • Collaborate closely with founders and engineering to align sales with product development.
  • Engage in deep discovery about customer architecture and business models.
  • Navigate procurement and compliance challenges in regulated sectors.
  • Close sales with confidence by leveraging market insights.

Benefits

  • Uncapped variable compensation with OTE of $300-330K.
  • Equity options in the company.
  • 401(k) retirement savings plan.
  • Unlimited paid time off (PTO).
  • Comprehensive health insurance coverage.
  • Annual team offsite in Europe.
Full Job Description
Soho, NY • Full-time • Hybrid (3-4 days/week onsite) • From August 2026

What you'll actually do
  • Own the full sales cycle - from first cold conversation to signed contract - on deals typically ranging from $100K to $300K ACV, selling directly to CTOs, VPs of Engineering, and Heads of Payments at fintechs, crypto platforms, and financial institutions.
  • Work shoulder-to-shoulder with our founders and engineering team - the best deals at Formance happen when sales and product think together, and you'll bring market signal back that shapes what we build next.
  • Go deep on architecture and business model in discovery, navigate procurement and compliance in regulated environments, and close with conviction.

What we're looking for

Must-haves:
  • 4+ years in B2B tech sales, selling into fintech, payments, banking, or crypto - you've closed complex deals with technical buyers, not just managed accounts.
  • US market experience: you know how enterprise and mid-market deals actually move here - procurement cycles, legal constraints, stakeholder dynamics.
  • Comfort being early - the playbook is still being written, resources are focused, and your judgment matters more than your ability to follow a process.

What will set you apart:
  • You can explain a complex infrastructure concept simply, build credibility with an engineer and a CFO in the same meeting, and get genuinely curious about a customer's architecture before you pitch.

Package

$300-330K OTE, uncapped variable • Equity • 401(k) • Unlimited PTO • Health insurance • Annual team offsite in Europe

Technical docs: docs.formance.com • GitHub: github.com/formancehq

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