Business Development Representative - Fintech & Crypto

Formance, Inc

$70K — $115K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ year in B2B tech sales, preferably in fintech or similar sectors.
  • Experience in outbound sales as opposed to just inbound qualification.
  • Ability to engage in technical conversations confidently and without a script.
  • Proven track record of adapting strategies based on performance data.
  • Comfortable in a dynamic, early-stage startup environment.

Responsibilities

  • Identify high-potential targets in fintech, crypto, and financial infrastructure.
  • Craft personalized outreach messages via email and LinkedIn.
  • Conduct initial discovery calls with potential clients.
  • Collaborate with founders and AEs to refine messaging and approach.
  • Assist in building the outbound sales playbook as the company scales.

Benefits

  • Equity in the company.
  • Opportunities for occasional team offsites with the European team.
Full Job Description
SoHo, New York, NY • Full-time • From June 2026

What you'll actually do
  • Own outbound from end to end - identifying high-potential targets across fintech, crypto, and financial infrastructure, crafting personalized outreach across email and LinkedIn, and running initial discovery calls before handing off to the AE team.
  • Your buyers are VP Engineering and CTOs. You'll need to understand what they're building well enough to make them feel like Formance gets their problem - before they've ever heard of us.
  • Work closely with the founders and AEs to sharpen messaging, test new approaches, and help build the outbound playbook as we scale the US market.

What we're looking for
  • 1+ year in a B2B tech sales environment. You've done real outbound, not just inbound qualification.
  • More than experience, we care about how you operate. Do you do your homework before reaching out? Can you hold a technical conversation without a script? Do you iterate on what's not working instead of sending the same sequence on repeat?
  • You're comfortable in an early-stage environment where you help build the process, not just execute it. You're a doer - high volume, high quality, and you don't wait to be told what to do next.

Package

70k base • $115K OTE with uncapped variable • Equity • 401(k) • Health insurance • Annual team offsite in Europe

Technical docs • GitHub

Similar Jobs

More Jobs at Formance, Inc

More Finance & Insurance Jobs

Find similar Business Development Representative - Fintech & Crypto jobs: