Veeva Systems Inc

Director - Product Marketing

Veeva Systems Inc$125K — $225K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product marketing, solution marketing, or go-to-market strategy for complex B2B enterprise software or cloud solutions.
  • Proven success in developing product positioning, messaging, and value propositions that promote customer adoption.
  • Strong ability to synthesize customer needs, market trends, and product strategy into actionable marketing plans.
  • Experience leading global product marketing initiatives balancing global strategy with localized execution.
  • Skilled in creating engaging customer-facing content across various formats, enhancing customer journey.
  • Experience in leading, mentoring, and developing high-performing teams.
  • Exceptional written and verbal communication skills for conveying complex technical concepts.

Responsibilities

  • Build and lead a global product marketing organization focused on marketing goals.
  • Develop and execute global marketing strategy and go-to-market plans for Veeva Safety.
  • Collaborate with product management to create differentiated marketing messages and value propositions.
  • Lead integrated campaigns for product launches, emphasizing customer adoption and growth.
  • Create annual integrated marketing plans alongside field marketing teams to ensure consistent messaging.
  • Develop thought leadership and sales enablement programs to reinforce Veeva's market leadership.
  • Measure and optimize marketing performance to enhance awareness and customer adoption.

Benefits

  • Medical, dental, vision, and basic life insurance.
  • Flexible PTO and company paid holidays.
  • Retirement programs.
  • 1% charitable giving program.
Full Job Description
The Role

We are seeking a Product Marketing Director to lead global product marketing for Veeva Safety, our industry-leading pharmacovigilance platform. Partnering closely with strategy and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Veeva Safety. You will translate product vision and innovation, customer needs, and market opportunities into compelling stories that drive awareness, customer adoption, and business growth.

You will own the product marketing strategy for Veeva Safety, working across product, strategy, sales, and regional marketing teams to bring new capabilities and innovations to market through product launches, release marketing, sales enablement, customer advocacy, and thought leadership-strengthening Veeva's leadership in pharmacovigilance. You will shape how the market understands the value of Veeva Safety and help accelerate adoption across the life sciences industry.

Success in this role requires a strategic product marketer who combines deep customer and market understanding with exceptional storytelling. You can simplify complex technologies into clear customer value, influence product and go-to-market decisions, and partner across the organization to deliver measurable business impact. You thrive in a collaborative, fast-paced environment and are equally comfortable developing long-term strategy and driving execution.

What You'll Do

    • Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
    • Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities
    • Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders
    • Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth
    • Develop annual integrated marketing plans in partnership with field marketing teams, ensuring consistent global messaging while enabling regional execution
    • Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva's leadership in pharmacovigilance
    • Develop compelling marketing content-including customer stories, presentations, website content, videos, webinars, and sales tools-that supports every stage of the customer journey
    • Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials
    • Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives
    • Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption


Requirements

    • Progressive Experience: 10+ years of progressive experience in product marketing, solution marketing, or go-to-market strategy for complex B2B enterprise software or cloud solutions, including demonstrated success leading and building high-performing global product marketing teams
    • Product Marketing Leadership: Proven success developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products, drive customer adoption, and accelerate business growth. Experience leading product launches and release marketing from strategy through execution
    • Market & Customer Insights: Strong ability to synthesize customer needs, market trends, competitive intelligence, and product strategy into compelling marketing narratives and actionable go-to-market plans
    • Cross-functional Leadership: Proven ability to influence and build trusted partnerships across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
    • Global Go-to-Market: Experience leading global product marketing initiatives in partnership with regional teams, balancing a consistent global strategy with localized execution
    • Content & Sales Enablement: Experience developing customer-facing content, thought leadership, sales enablement materials, customer stories, presentations, and digital content that support product launches and every stage of the customer journey
    • People Leadership: Experience leading, mentoring, and developing high-performing teams while fostering collaboration, accountability, and continuous improvement
    • Analytical Mindset: Experience measuring go-to-market performance, evaluating business impact, and using customer and market insights to continuously optimize strategy and execution
    • Communication & Presentation: Exceptional written, verbal, and presentation skills with the ability to communicate complex technical concepts through clear, compelling customer-focused messaging


Nice to Have

    • Experience marketing high-value solutions to the life sciences industry


Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.
    • Follow the application process and submit your resume.
    • If moving to the interview stage, our process is as follows:
        1. A conversation with the hiring manager
        2. A personality assessment
        3. A practical case exercise
        4. A final conversation with our group's Senior Leader
    • Once all interviews are complete, the manager will be in touch with a final decision.


Perks & Benefits

    • Medical, dental, vision, and basic life insurance
    • Flexible PTO and company paid holidays
    • Retirement programs
    • 1% charitable giving program


Compensation

    • Base pay: $125,000 - $225,000
    • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote
#LI-Director

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Work Where It's Best for You

Work Anywhere means you can work in an office or at home on any given day. It's about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We're investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it's best for you.

About Veeva Systems Inc

Veeva Systems Inc. provides cloud-based software for the life sciences industry in North America, Europe, the Asia Pacific, the Middle East, Africa, and Latin America. The company offers Veeva Commercial Cloud, a suite of commercial applications for sales and marketing executives, including Veeva CRM, a multichannel customer relationship management solution that enables pharmaceutical and biotechnology companies to identify and build relationships with healthcare professionals through various touch points; and Veeva Vault, a cloud-based enterprise content management platform and suite of applications for managing commercial functions, including medical, sales, and marketing, as well as research and development functions, such as clinical, regulatory, and quality. Veeva Systems Inc. was founded in 2007 and is headquartered in Pleasanton, California.
Learn more about Veeva Systems Inc
Size
5,482 employees
Market Cap
$25.2 billion
Industry
Net Income
$380 million
Founded
2007
5 Year Trend
+27.4%
Revenue
$1.4 billion
NASDAQ

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