This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

Lead local go-to-market marketing execution for AT&T’s consumer portfolio, including Wireless, Fiber, and 5G Home Internet. This role serves as the marketing leader for local campaign activation—translating Consumer Marketing priorities into market-relevant plans, aligning regional and cross-functional partners, guiding investment and execution priorities, and ensuring AT&T shows up with clarity, consistency, speed, and local relevance across priority markets.

Strategic Go-to-Market Leadership & Alignment:

• Lead integrated local go-to-market execution across Wireless, Fiber, and 5G Home Internet, aligning portfolio priorities with business objectives, customer needs, regional opportunities, and brand direction.
• Translate enterprise and portfolio priorities into locally relevant marketing plans, launch roadmaps, investment priorities, and activation requirements.
• Partner with senior leaders, regional leadership, strategy, product, sales, media, creative, operations, legal, compliance, and execution teams to align objectives, timing, dependencies, channels, audiences, and success measures.
• Lead governance routines, decision forums, prioritization discussions, issue escalation, and cross-functional operating rhythms to keep local activations moving with speed, discipline, and executive visibility.
• Adapt national priorities for regional and local market needs while maintaining consistency with AT&T’s brand, portfolio strategy, business objectives, and customer experience standards.
• Anticipate market, operational, and execution risks; develop mitigation plans; and mobilize cross-functional teams to resolve barriers and protect business outcomes.

Local Campaign Strategy & Activation:

• Own local campaign activation strategy from executional brief through market launch, ensuring positioning, messaging, offers, channels, audiences, deliverables, and measurement plans are aligned to portfolio and market priorities.
• Ensure coordination with national teams and adoption of brand systems, guidelines, and enterprise standards to preserve consistency while maximizing local relevance and impact.
• Direct creative, media, merchandising, digital, sales enablement, legal, compliance, brand management, and operations inputs to support timely, accurate, and differentiated campaign deployment.
• Establish launch readiness standards, executive reporting routines, decision trackers, communication plans, and activation recaps that drive accountability across teams.

Regional Partnership & Local Market Execution:

• Partner with regional leadership to identify local growth opportunities, activation barriers, competitive dynamics, channel considerations, and market-specific priorities.
• Lead collaboration with strategy and product teams to ensure local activations accurately reflect portfolio priorities, offer strategy, customer value propositions, and commercialization objectives.
• Use feedback from regional partners, field teams, and performance data to improve activation materials, timing, local relevance, and execution quality.

Execution Leadership & Resource Management:

• Oversee integrated timelines, deliverables, approvals, dependencies, and readiness milestones to support high-quality, on-time local market launches.
• Direct internal and external resources to improve activation speed, execution accuracy, operational efficiency, partner alignment, and marketing effectiveness.

Campaign Performance & Optimization:

• Define KPIs and track launch readiness, execution quality, market performance, campaign impact, and post-launch optimization opportunities.
• Translate analytics, partner feedback, and market intelligence into actionable recommendations that improve future activations and business outcomes.
• Deliver concise performance updates, activation recaps, and strategic recommendations to senior leadership and cross-functional stakeholders.

Process Improvement:

• Champion improved activation processes, governance models, tools, templates, and routines that make local go-to-market execution simpler, faster, more measurable, and more consistent across teams.

Education:

·       Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.

Experience:

• 10+ years of marketing, go-to-market, campaign management, product marketing, or integrated marketing experience in telecommunications, technology, consumer services, or a related field.
• Proven experience leading go-to-market strategy, campaign activation, launch readiness, stakeholder alignment, resource coordination, and cross-functional execution at scale. Local or Regional experience is a Plus.
• Strategic, executive-ready communicator who can translate complex portfolio, market, competitive, and execution dynamics into clear priorities, compelling narratives, and actionable plans.

• Leads local go-to-market marketing strategy and activation across AT&T’s consumer portfolio, aligning enterprise priorities, regional needs, cross-functional teams, and execution plans.
• Directs departmental programs from strategy through launch, often hands-on in planning, governance, stakeholder alignment, and implementation.
• Leads teams and cross-functional workstreams, including supervisors and career-level employees where applicable.
• Influences people leadership decisions, resource allocation, prioritization, performance expectations, and business outcomes through strategic leadership, collaboration, and operational discipline.

Yes

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
• Long Term Grants and Deferred Compensation
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays

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