Figma

Director, Growth Marketing

Figma$235K — $317K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in leading paid/performance marketing for high-growth companies
  • 2+ years of team management experience
  • Proven track record in creating global paid marketing campaigns
  • Experience managing multimillion-dollar media budgets with clear payback timelines

Responsibilities

  • Lead and optimize digital marketing efforts across various channels including paid search and social media
  • Strategically identify and unlock growth opportunities through data analysis
  • Collaborate with the Global Demand Generation team for tailored regional campaigns
  • Assess and develop in-house talent while collaborating with media agencies as needed
  • Dive deep into marketing platforms to drive strategic insights and decisions

Benefits

  • Equity options for employees
  • Comprehensive health, dental & vision insurance
  • Retirement plan with company contributions
  • Generous paid time off (PTO) and recharge days
  • Support for parental leave & reproductive or family planning
  • Mental health & wellness resources
  • Stipends for learning & development, work from home, and cell phone reimbursements
  • Sales incentive pay for sales positions and an annual bonus plan for non-sales roles
Full Job Description
As the Director, Growth Marketing at Figma, you will oversee a team of media experts dedicated to optimizing our presence across all digital marketing channels, including paid search, social, display, affiliate programs, and beyond. This role will play a key part in helping us tackle some of our most exciting problems, unlocking new opportunities, and creating an environment where our teams can do their best work. The ideal candidate should be passionate about the ever-evolving landscape of performance media, have a growth mindset seeking continuous learning and innovation, and leverage data to uncover unique growth paths that maximize efficiency. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: - Lead a team of media experts dedicated to optimizing our presence across all digital marketing channels, including paid search, social, display, affiliate programs, and beyond - Be strategic in identifying opportunities to drive growth through paid marketing, but also be comfortable diving in deep into platforms and data to unlock growth opportunities - Collaborate with the Global Demand Generation team to support building campaigns that fit the needs of every region - Assess and build in-house talent where necessary and partner with media agencies as needed We'd love to hear from you if you have: - 8+ years of experience leading a paid/performance marketing function for a high growth company - 2+ years managing a team of direct reports - Experience in building global paid marketing campaigns - Experience managing $xxM media budget with clear visibility into payback period While not required, it's an added plus if you also have: - Experience in Paid Search, YouTube, LinkedIn, and/or Display - In-house experience at a high-growth B2B or PLG (Product-Led Growth) SaaS company is preferred, where you have directly owned paid marketing strategy and budget rather than managing client accounts in an agency setting - Experience in PLG organizations #LI-JB6 Pay Transparency Disclosure If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future. Annual Base Salary Range: $235,000-$317,000 USD

About Figma

Figma is a cloud-based design and prototyping tool for digital projects. The company was founded in 2012 by Dylan Field and Evan Wallace. Figma's software is used by designers and developers to create user interfaces, websites, and mobile applications. The company has offices in San Francisco and London.
Learn more about Figma
Size
500 employees
Industry
Founded
2012

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