AstraZeneca

Director, DTC & NPP Marketing - Hematology

AstraZeneca$193K — $290K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in relevant field
  • 5+ years' experience in pharmaceutical and/or healthcare industry
  • Experience in managed markets, brand marketing, or market research/analytics
  • Advanced degree preferred
  • Prior in-line marketing experience in Oncology or specialty care preferred

Responsibilities

  • Lead implementation of digital marketing strategies for HCP and DTC
  • Collaborate on media data and analytics to define KPIs
  • Manage digital media activations with external agency
  • Support creation of multi-channel campaign strategies
  • Ensure compliance with legal and regulatory stakeholders
  • Foster a team culture of trust and open communication
  • Manage program budgets and timelines effectively

Benefits

  • 401(k) retirement plan
  • Paid vacation and holidays
  • Paid leaves
  • Health benefits including medical, dental, and vision coverage
Full Job Description
As Director, Consumer & NPP Marketing, you will play a critical role in shaping and designing our Hematology launch marketing plans, and in partnership with the Franchise leadership. The position reports directly into US Head of Marketing and will work closely with cross-functional teams. The role will require effective collaboration with the Sales, Field Marketing, Insights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams. Role Description: The Director will be responsible for the brand's digital strategy. This position will lead a team of up to 4+ marketers. Your team will be charged with developing and executing upon a robust digital commercial strategy with the Hematology franchise. Will work in close partnership with other members of the cross-functional team. This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology and the Oncology Business Unit. Key Accountabilities • Lead implementation of HCP, non-personal, DTC which is inclusive of digital marketing strategies in the US market for multiple indications • Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness • Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions • Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution • Contribute to a team culture built on the foundation of trust, and open communication • Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives • Collaborate closely with HCP marketing efforts to deliver integrated brand strategies • Effectively manage marketing budget for areas of responsibility • Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices Minimum qualifications • Bachelor's Degree in relevant field • 5+ years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning Preferred qualifications • Advanced degree in relevant field • Prior in-line marketing experience • Oncology or specialty care experience highly preferred • Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing) • Experience leading a team Skills • Excellent oral and written communication skills, with ability to communicate complex constructs clearly and concisely • Ability to manage complex projects Demonstrated ability to work in matrixed environment and lead without authority • Strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process, and procedures. • High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive marketplace • High ethical standards and personal integrity The annual base pay for this position ranges from $193,800 to $290,800. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Date Posted 13-Jul-2026 Closing Date 30-Jul-2026

About AstraZeneca

AstraZeneca is a British-Swedish multinational pharmaceutical company that specializes in the research, development, and manufacturing of prescription drugs. The company was formed in 1999 through the merger of Astra AB and Zeneca Group plc. AstraZeneca's products are used to treat a wide range of medical conditions, including cancer, cardiovascular disease, respiratory disease, and diabetes. The company has operations in over 100 countries and employs more than 76,000 people worldwide. AstraZeneca is committed to developing innovative medicines that improve the health and well-being of people around the world.
Learn more about AstraZeneca
Size
83,100 employees
Market Cap
$211.5 billion
Industry
Net Income
$3.1 billion
Founded
1999
5 Year Trend
+10.2%
Revenue
$26.6 billion
NASDAQ

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