Job Location: Malvern, PA / Charlotte, NC Job Description - Key Responsibilities
- Solution Architecture & Strategy
- Design and implement scalable Marketo architecture aligned with business goals.
- Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
- Establish data governance, lead scoring, and revenue cycle models.
- Campaign Management & Execution
- Build and manage campaigns, workflows, landing pages, and forms in Marketo.
- Oversee A/B testing, segmentation, and personalization strategies.
- Ensure compliance with email deliverability and data privacy standards.
- Technical Leadership & Optimization
- Customize Marketo using APIs, custom objects, and advanced configurations.
- Conduct audits and performance reviews to optimize system efficiency.
- Provide technical guidance and best practices to marketing and sales teams.
- Reporting & Analytics
- Develop dashboards and reporting frameworks for campaign performance.
- Analyze data to improve lead nurturing and conversion strategies.
Experience: - 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
- Expertise in Marketo configuration, API integrations, and CRM systems.
- Strong understanding of lead lifecycle, scoring, and nurturing.
- Proficiency in data governance and marketing analytics.
Certifications: - Marketo Certified Solutions Architect or Expert preferred.
Preferred Skills - Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
- Knowledge of HTML/CSS for email and landing page customization.
- Strong communication and stakeholder management skills.
The base compensation range for this role in the posted location is 67733 to 108811
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
- Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
