Personal Branding

Steve Jobs’ 5 principles of job success As I was researching the material for my new book, ” The Innovation Secrets of Steve Jobs ” (McGraw-Hill), I realized that many of the principles responsible for Jobs’ breakthrough success at Apple apply equally to the management of one’s job search career. If you are searching for … Read More

The language you use to describe yourself on the top of your resume can define your job search. Choose your job title carefully. A job title can make or break a good first impression. You certainly don’t want to lie about your job history, but you do want to be descriptive. For example, “Accounting” is … Read More

Is your online brand ready to be investigated? Excerpted from ” You’re Better Than Your Job Search ” By Marc Cenedella and Matthew Rothenberg How likely is it that your resume, job application and credentials will be reviewed for inaccuracies? Nearly 100 percent, according to the Society for Human Resource Management. Almost all human resources … Read More

How do you think beyond the paycheck when you’re on the job hunt? The objective of a successful job search is not to get a job. The objective is to fulfill your purpose. I’m 47 now and 25 years into my career. I’ve had the opportunity to watch many people start their careers and talk … Read More

A career lasts decades. How can you sustain excellence for the long haul? I’ve been asked to speak to the honors students at a local high school on the topic of excellence. The more I thought about it, the more I realized this is a topic for people who are searching for a job. Defining … Read More

Want to be the next vice president and GM? Look to the current vice president, and take notes about what makes her a success. Work is the learning laboratory for how to improve your career. All around you are positive and negative examples that you can observe and learn from. The key is to do … Read More

Whether you’ve taken a less-senior position or started serving coffee to pay the bills, you can create the impression of career progress. We like to consider our careers a progression. And a progression only knows one direction. What happens when you have to make a career move that feels like a step sideways, backward or … Read More

Here’s how one company takes a multimedia approach to personal branding. A few years ago, the idea of posting a video highlighting your professional and academic achievements online was regarded as a novelty. Some job seekers tried it, but they risked public scorn. Aleksey Vayner was perhaps the best-known poster child for video resumes gone … Read More

Your story is better than your resume. Use these five points to make your point faster and tell your story better. Looking for a job is nothing but making a point… A point about your value. A point about your accomplishments. A point about your contribution to an organization. Whether you’re networking, interviewing or chatting … Read More