Personal Branding

Articles by this author

5 ways to reboot your personal brand as the economy rebounds Scott Ginsberg

As you reboot your personal brand, let’s explore five essentials for tweaking the language of your brand: … Read More

Use a signature color to build your personal brand. Color is one implement in your personal-branding toolbox that will help express brand attributes and create emotional connections with hiring managers and recruiters. Deployed intelligently, color can help you stand out in a job search. Once you think of yourself as a brand, you require a … Read More

How To

How to Know When Your Personal Brand Isn’t Working Heather Huhman

Attention to detail and small tweaks can get you back on track. You’ve taken all the right steps. You’ve come up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible e-mail account. You’ve networked, applied … Read More

How To

Communicate Like a Billion-Dollar Entrepreneur Ladders Contributor

Whether you’re running your own show or dream of a business venture, take a hint from Salesforce.com CEO Marc Benioff on entrepreneurial communication. Salesforce.com CEO Marc Benioff created a billion-dollar business and started a software revolution from a San Francisco apartment. And he did it by telling great stories. Benioff found success by creating software … Read More

Job Search

Do You Need Your Own Video Infomercial?William Arruda

Put your personal brand in motion with a video biography that lets your personality shine through. It’s hard to stand out in a job search. There are myriad others with similar credentials and experience, so differentiation is key. How do you cut through the clutter and get hiring managers excited about your candidature? One great … Read More

How To

Dress to Network — Every Encounter Counts Joyann King

Tips on how to avoid overdressing or underdressing at everything from job fairs to barbecues Got a lunch date with a friend who knows a friend who has a friend who is hiring? Did the boss invite you to join him at the Yankees game? Schmoozing at a gallery opening? If your calendar is chock-full … Read More

How To

5 Tools that Measure Your Online Brand Presence William Arruda

Do you know if all the effort you put into your Web presence is paying off? Here are a few easy ways to find out fast. Read More

Advice

Career Change Advice: Be a Subject-Matter Expert Phil Rosenberg

It’s not impossible to compete with industry vets, even if you’re coming from a different trade. Are you thinking about making a move from your traditional field? Branding yourself as a subject-matter expert can give you an edge. If you’re competing with candidates who have experience within the industry or function, you’re going to need … Read More

Job Search

10 Ways to Wreck Your Personal Brand William Arruda

The Web makes it easy to spread your message. But if you make these errors, exposure can hurt you professionally. It’s so easy to get your name out these days. But to what end? Just like all corporate-branding plans, your personal-branding activities need to be a part of a well-conceived strategy — one that will … Read More

Must Reads

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The 12 best people to pick as job references

You want to pick people who have worked alongside you and think highly enough of you to sing your praises to a hiring manager.

I did 8 rounds of interviews and still didn’t get the job

“I’ve interviewed with Google twice now, and when people ask me why I don’t work there, I respond, ‘I can never seem to get past the eighth interview,’” says Steve Silberberg, who is now the founder of Fatpacking, a weight-loss backpacking company.

Myth busted: 5 ageism stereotypes that need to be broken

In the last few months, older social media personalities have been gaining traction on sites like Instagram, Twitter, and Tik Tock. They’re called Grandfluencers, and they’re here to debunk pervasive ageism myths….and make a little cash doing it.

The simple eye contact trick you should use in every conversation

“When two people are having a conversation, eye contact signals that shared attention is high —that they are in peak synchrony with one another.”

How to deal with ‘The Great Resignation’ when you are a manager

Managers are worried about maintaining the talent required to keep the doors open, but they are not asking the right questions.

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7 things you should never ask your boss

There are some things you should just not ask your boss — these 7 questions are things you should stay clear from in conversation.