Personal Branding

Plan ahead to save face during corporate events. There are tons of articles out there warning you to be on your best behavior during holiday events, but still, many find themselves the butt of their colleagues’ jokes the next day. I don’t know what it is about holiday parties, but many think it gives them … Read More

Consider upgrading your mobile device to a smart phone to demonstrate your tech savvy and continue the job search on the go. Week 3 of New Year, New You. The past two weeks we’ve worked on upgrading your look and re-engineering your resume to get past the digital gatekeepers.  This week I want to focus … Read More

Invest in a professional resume that will make it past any gatekeeper and outsmart applicant tracking software. This week I want you to focus on one of the core marketing materials you’ll use during the job search – your resume. When was the last time you printed out a job application and mailed it to … Read More

Invest in your image on and offline with a budget-conscious haircut, updated clothes, makeup, and a professional head shot for your online profiles. This week I want you to go shopping for your personal brand. That’s right, you heard me – shopping. Sure, you can tell your significant other that Amanda made you do it. … Read More

The second article in a three-part series on conducting a job search later in life. After you’ve determined the right job goals for your search and developed a resume to support them, it’s time to begin your job-search campaign. Below are tips on how to advertise your brand on and offline, as well as pursue … Read More

Looking at things from the employer’s point of view can give you an edge when looking for employment. This is the single most important piece of information I can share with you about your personal brand. It will totally change the way that you approach your job search. It will change the way you write, … Read More

Use these tips to show the world — especially potential employers — your commitment to professional success. Personal branding is a critical component of any career. No matter what your occupation, it’s important to create a “stamp” of who you are professionally so others can identify you as a prominent thought leader or trusted expert … Read More

The Apple CEO is a master of marketing. Use his techniques to polish your personal brand. At your level, people expect a good presentation — including the interview. Effective presentation skills will not only help you sell your ideas and products, but it will elevate your personal brand. Management guru Peter Drucker once said, “As … Read More

Prepare for behavioral interview questions using the STAR Method.  Question:  What are you selling when you are at an interview?  What is a single sentence that one can convey what you are selling? – Brandon L. of Daly City, CA How do you prove yourself to be capable during a job interview?  You don’t want … Read More