Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$110K - $130K *

Shape the market presence of Chorus by owning positioning, messaging, and launch governance. Collaborate with cross-functional teams to craft strategies that enhance product perception and drive insig...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Unlock potential by leading product marketing strategies for enterprise security buyers. Collaborate with Sales and Product teams to enhance positioning, create impactful materials, and drive successf...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining enterprise security marketing. Leverage your product marketing expertise to shape strategies, empower sales, and drive impactful launches while collaborating closely with...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$149K - $187K *

Join a team that's shaping the future of brand and marketing strategies. Lead a multidisciplinary group to enhance market presence, drive client acquisition, and create impactful experiences while inf...

Surrey, BCIn-Person

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$149K - $187K *

Join us to lead national brand and marketing strategies, driving growth and client engagement. Collaborate with executive leadership to innovate and optimize marketing efforts, enhancing brand presenc...

Calgary, ABIn-Person

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$149K - $187K *

Champion innovative marketing strategies to elevate brand presence and drive growth. Lead a multidisciplinary team to enhance client engagement and acquisition, leveraging data-driven insights and dig...

Burlington, ONIn-Person

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Join a team that's driving sales excellence and market growth by leading strategic initiatives, fostering customer relationships, and transforming sales processes through technology and collaboration...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$160K - $180K *

Transform the web experience for legal professionals by driving end-to-end product execution and collaborating with teams to implement scalable product strategies that elevate user engagement and busi...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Accelerate your career by driving product strategies that enhance market position and profitability. Collaborate across teams to manage product lifecycles, from analysis to commercialization, ensuring...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$103K - $120K *

Join a team that's driving product lifecycle management to enhance portfolio performance, optimize profitability, and ensure customer satisfaction through strategic leadership and cross-functional col...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the development and scaling of our connector ecosystem, collaborating with cross-functional teams to transform strategic opportunities into actionable product initiatives that enhance client mark...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$91K - $163K *

Join a team that's driving AI tool adoption through innovative marketing strategies and user engagement. Leverage your expertise in digital platforms to enhance user experience and ensure effective co...

Today

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Accelerate growth by leading the sales cycle for enterprise solutions, engaging legal professionals from major law firms. Build robust relationships, manage multi-stakeholder deals, and drive revenue...

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Empower your career by owning product marketing execution in a fast-growing B2B SaaS environment. Drive impactful positioning, commercialization, and enablement strategies while collaborating across t...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$85K *

Unlock potential by leading client growth strategies and account management. Drive revenue expansion, foster trusted relationships, and guide multidisciplinary teams to deliver innovative solutions th...

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Transform your career by leading product strategies in the Personal Care segment. Drive innovation and profitability through cross-functional collaboration, market analysis, and strategic planning to...

Today

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$160K - $190K *

Develop a comprehensive portfolio strategy for modelling products across power, gas, and oil markets. Lead product managers, ensure methodological governance, and drive commercial packaging to deliver...

6 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$160K - $190K *

Lead the charge in shaping a robust portfolio of analytical models across power, gas, and oil markets. Drive strategy, productization, and governance while collaborating with engineering teams to deli...

6 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$160K - $190K *

Drive the strategy for modelling products across power, gas, and oil markets. Lead product managers, oversee portfolio investment decisions, and ensure high standards in methodology and commercial del...

6 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$160K - $190K *

Join a team that's redefining analytical products in energy markets. Lead the strategy for modelling portfolios, ensuring quality and commercial viability while collaborating with product leads and en...

6 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$117K - $195K *

Lead the digital commerce strategy, enhancing customer journeys and driving growth. Collaborate across teams to optimize online experiences, remove friction, and establish a cohesive omnichannel appro...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$103K - $195K *

Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...

Seattle, WARemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.