Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$68K - $98K *

Lead the charge in elevating agency visibility through strategic marketing initiatives, enhancing reputation across advertising, sports, and entertainment sectors while collaborating with senior leade...

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$205K - $277K *

Champion lifecycle marketing strategies to enhance customer engagement and revenue for Capital products. Leverage data-driven insights and AI to optimize customer journeys across multiple channels, en...

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$120K - $145K *

Elevate your career by leading strategic product marketing initiatives, managing high-impact projects, and collaborating cross-functionally to drive value propositions in enterprise technology, includ...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$122K - $199K *

Lead strategic product marketing initiatives to enhance faculty adoption and drive portfolio growth in legal education. Collaborate across teams to align goals, develop market strategies, and optimize...

4 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$210K - $250K *

Transform the product marketing landscape by leading go-to-market strategies for cutting-edge AI and cloud solutions. Collaborate cross-functionally to craft compelling narratives that resonate with c...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$95K - $115K *

Unlock potential by joining a dynamic Marketing team to lead proposal development, enhance storytelling, and showcase expertise through compelling graphics and narratives. Collaborate with diverse tea...

5 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$95K - $115K *

Lead the charge in shaping product features through collaboration with teams, defining roadmaps, and transforming user feedback into actionable insights, creating a customer-centric experience that fo...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Transportation

$150K - $180K *

Join a team that's transforming strategic priorities into actionable plans that drive revenue growth and enhance commercial performance across multiple functions. Collaborate with cross-functional lea...

Largo, FLRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Accelerate commercial success by transforming strategic priorities into actionable plans. Lead cross-functional teams to enhance pricing governance, optimize promotions, and drive revenue growth while...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$220K - $250K *

Lead partner marketing initiatives, defining strategy and execution in collaboration with GTM leadership. Drive co-marketing efforts, track success metrics, and innovate to enhance ROI for partners an...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a dynamic team as a Senior Technical Product Owner, driving product vision and delivering high-value software solutions. Collaborate with stakeholders, manage agile teams, and translate business...

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's focused on federal product marketing, driving value creation through Zero Trust strategies. Engage with government agencies to craft compelling messaging, support RFP processes, and...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $150K *

Champion demand generation by executing integrated campaigns to drive pipeline growth and revenue, collaborating cross-functionally with Sales and Product teams for fuel growth through strategic marke...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$108K - $149K *

Shape the future of technical marketing by crafting compelling narratives that engage practitioners and influencers, driving curiosity and interest in cutting-edge cybersecurity solutions across our i...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $167K *

Elevate your career by leading paid media strategy and audience development. Drive measurable business impact through innovative channel planning and optimization across diverse platforms, ensuring al...

1 week ago

  •   8 - 10 years exp.  •   Business Services

$138K - $197K *

Champion innovative product management by guiding technical solutions from conception to launch. Collaborate cross-functionally to tackle ad fraud challenges and enhance user experience, ensuring impa...

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $175K *

Join a team that's driving innovation in high-speed connectivity solutions. Lead a diverse team to enhance product marketing strategies, foster cross-functional collaboration, and propel business grow...

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the charge in transforming marketing strategies that elevate brand presence, driving demand, and fostering collaboration across teams to achieve significant growth and operational excellence in a...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$180K - $220K *

Join a team that's redefining product development by transforming innovative ideas into user-friendly software. Collaborate with design and engineering to drive projects from concept to launch, ensuri...

New York City, NYRemote

2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$180K - $220K *

Lead the charge in transforming innovative ideas into user-friendly products. Collaborate with design and engineering teams to navigate uncertainty and drive projects from concept to launch, ensuring...

2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$125K - $150K *

Lead the charge in developing and executing innovative marketing strategies to drive revenue and enhance brand positioning. Collaborate with cross-functional teams to achieve marketing objectives and...

2 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$74K - $116K *

Transform content strategy and execution by managing the full lifecycle of engaging materials. Collaborate with stakeholders to create impactful content that drives brand awareness and supports market...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$124K - $186K *

Join us to drive the strategy and success of integrated SaaS solutions across Experience Cloud, leveraging client insights and cross-functional collaboration to deliver impactful digital experiences a...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$118K - $168K *

Join a team that's shaping the future of integrated SaaS solutions across Experience Cloud. Drive product strategy, manage cross-functional initiatives, and deliver impactful client experiences throug...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$154K - $208K *

Join a team that's building the technical marketing foundation for AI infrastructure. Drive customer engagement through compelling narratives, competitive insights, and innovative marketing assets tha...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.